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企業知(zhi)識產權保(bao)護管控

課程對象：中高層管理人員、知識產權管理人員，科技研發人員
 Trainees: middle and senior managers、intellectual property management personnel、science and technology R & D personnel

課程大綱
Syllabus
第一模塊、知識產權概述
The first module、overview of intellectual property rights
一、知識產權的概念與特征
1、 The concept and characteristics of intellectual property
1、知識產權簡史
1、Brief history of intellectual property
2、知識產權的概念
2、The concept of intellectual property
3、知識產權的特征
3、Characteristics of intellectual property
案例分析1：
Case study 1:
二、知識產權的保護范圍
2、 Scope of intellectual property protection
1、工業產權--專利、商標等
1、Industrial property rights -- patents、trademarks、etc
2、其他知識產權-版權（著作權）等
2、Other intellectual property - copyright、etc
案例分析2：
Case study 2:
三、我國大中型企業知識產權工作面臨的形勢和對策
3、 The situation and Countermeasures of intellectual property work of large and medium sized enterprises in China
1、知識產權工作面臨的形勢和挑戰
1、Situation and challenge of intellectual property work
案例分析3：
Case study 3:
案例分析4：
Case study 4:
2、知識產權工作存在的問題
2、Problems in intellectual property work
案例分析5：
Case study 5:
3、對策——把握機遇、應對挑戰
3、Countermeasures -- seize opportunities and meet challenges
案例分析6：
Case study 6:
四、國家知識產權戰略
4、 National intellectual property strategy
1、知識產權戰略的重要性
1、The importance of intellectual property strategy
2、創新型國家與知識產權
2、Innovative country and intellectual property rights
案例分析7：2019中國專利狀況分析報告
Case Analysis 7:2019 China Patent Status Analysis Report
3、GB/T29490-2013《企業知識產權管理規范》與貫標
3、GB/T29490-2013 "Enterprise Intellectual Property Management Standards" and its implementation
案例分析8：廣東國云科技股份有限公司成為廣東省首例貫標單位
Case analysis 8: Guangdong Guoyun Technology Co.、Ltd、became the first standard-implementing unit in Guangdong Province

第二模塊、著作權法
The second module、copyright law
一、著作權的客體與種類
First、the object and type of copyright
1、著作權的概念
1、the concept of copyright
2、著作權的構成要件
2、Elements of copyright
3、著作權的種類
3、Types of copyright
案例分析1：試題著作權案終于勝訴
Case Analysis 1: The copyright case of test questions finally won
二、著作權的主體
Second、the subject of copyright
1、一般主體
1、the general subject
2、演繹作品的著作權人
2、The copyright owner of the deductive work
3、合作作品的著作權人
3、The copyright owner of the cooperative work
4、匯編作品的著作權人
4、The copyright owner of the compilation work
5、影視作品的著作權人
5、Copyright owners of film and television works
6、職務作品的著作權人
6、The copyright owner of the job work
7、委托作品的著作權人
7、The copyright owner of commissioned works
8、作者身份不明的作品著作權的歸屬
8、Ownership of copyright of works whose author's identity is unknown
案例分析2：《十二封印》之龍圖騰網絡游戲委托創作合同案
Case analysis 2: the contract case of dragon totem online game commissioned creation in Twelve Seals
三、著作權的內容
Third、the content of copyright
1、人身權
1、Personal rights
2、財產權
2、Property rights
案例分析3：京劇“臉譜”引發著作權糾紛，三被告判賠案
Case analysis 3: Peking Opera "Facebook" caused copyright disputes、and the three defendants awarded compensation cases
四、著作權的限制
IV、Restrictions on Copyright
1、著作權的保護期限
1、the copyright protection period
2、合理使用
2、Reasonable use
案例分析4：盛大公司提供《決戰帝國》在線點播服務被訴侵權案
Case analysis 4: Shanda Company provided the online on-demand service of Decisive Battle Empire、and was sued for infringement
3、法定許可使用
3、Legal permission to use
4、著作權的轉讓
4、Transfer of copyright
五、鄰接權
V、Neighboring right
1、鄰接權的概念
1、the concept of neighboring right
2、出版者的權利與義務
2、Rights and obligations of publishers
3、表演者的權利與義務
3、Performers' rights and obligations
4、錄制者的權利與義務
4、The rights and obligations of the recorder
5、播放者的權利與義務
5、The rights and obligations of the player
案例分析5：某電臺著作權侵權案
Case analysis 5: copyright infringement case of a radio station
六、著作權的侵權與法律責任
VI、Infringement of Copyright and Legal Liability
1、著作權侵權行為
1、copyright infringement
2、著作權侵權行為的民事責任
2、Civil liability for copyright infringement
3、著作權侵權行為的綜合法律責任
3、Comprehensive legal liability for copyright infringement
案例分析6：互聯網版權著作權侵權的刑事案件
Case Analysis 6: Criminal Cases of Internet Copyright Infringement
案例分析7：豐盛寶侵犯著作權案宣判
Case analysis 7: Fengshengbao's copyright infringement case was pronounced
案例分析8：電影改編中的侵權案
Case Analysis 8: Infringement Cases in Film Adaptation
七、計算機軟件著作權
VII、Copyright of Computer Software
1、軟件著作權的客體與主體
1、the object and subject of software copyright
2、軟件著作權的內容
2、Content of software copyright
3、軟件著作權的期限與限制
3、Term and limitation of software copyright
4、軟件登記與保護
4、Software registration and protection
5、侵犯軟件著作權的行為及法律責任
5、Infringement of Software Copyright and Legal Liability
案例分析9：軟件侵權如何定性？
Case Analysis 9: How to characterize software infringement?

第三模塊、商標法
The third module、trademark law
一、商標概述
I、Overview of trademarks
1、商標的概念
1、the concept of trademark
2、商標的種類
2、Types of trademarks
案例分析1：某公司的MP3上標有蘋果圖形，是否構成侵權？
Case Analysis 1: Does a company's MP3 have apple graphics on it、which constitutes infringement?
二、商標權的取得
Second、the acquisition of trademark rights
1、取得商標權的途徑
1、the way to obtain trademark rights
2、商標注冊的原則
2、the principle of trademark registration
案例分析2：“芬特”瓶型商標能否在中國注冊？
Case Analysis 2: Can the "Fent" bottle trademark be registered in China?
3、商標注冊的條件
3、Conditions for trademark registration
4、商標注冊的程序
4、Procedures for trademark registration
案例分析3：“中山”能注冊成某電器商標？“鳳凰”呢？
Case Analysis 3: Can Zhongshan be registered as an electrical appliance trademark? What about the Phoenix?
三、商標權的內容
Third、the content of trademark rights
1、專用權
1、exclusive right
2、許可權
2、Permission
3、轉讓權
3、Transfer right
4、續展權
4、The right to renew
5、標示權
5、Marking right
6、禁止權
6、Prohibition
案例分析4：傍*黃金首飾，懲！
Case Analysis 4: Punish the famous brand gold jewelry!
四、商標權的消滅
Fourth、the elimination of trademark rights
1、注冊商標的注銷
1、cancellation of registered trademark
2、注冊商標的無效宣告
2、invalidation of registered trademark
案例分析5：銷售假“惠普”，如何處罰？
Case Analysis 5: How to punish HP for selling fake products?
五、注冊商標專用權的保護
V protection of the exclusive right to use a registered trademark
1、一般商標專用權的保護
1、the protection of the exclusive right to use general trademarks
2、馳名商標的保護
2、Protection of well-known trademarks
案例分析6：侵犯*酒注冊商標專用權案
Case analysis 6: infringement of the exclusive right to use the registered trademark of famous brand wine
六、商標侵權行為及其法律責任
VI、Trademark infringement and its legal liability
1、商標侵權行為的表現形式
1、the manifestation of trademark infringement
2、商標侵權行為的法律責任
2、Legal liability for trademark infringement
案例分析7：華藝燈飾集團商標侵權案
Case analysis 7: Huayi Lighting Group trademark infringement case

第四模塊、專利法
The fourth module、patent law
一、專利法概述
I、Overview of Patent Law
1、專利的定義與特征
1、the definition and characteristics of patent
案例分析1：用香煙做廣告的專利申請為何被撤回？
Case Study 1: Why was the patent application for advertising with cigarettes withdrawn?
2、專利法的立法宗旨
2、the legislative purpose of the patent law
二、專利權的主體
Second、the subject of patent right
1、發明人或設計人
1、Inventor or Designer
2、職務發明人
2、Job inventor
案例分析2：李某離職半年后申請的專利，發明人為何不是他本人？
Case Analysis 2: Why is the inventor of the patent that Li applied for six months after leaving office not himself?
3、受讓人
3、Transferee
4、外國人
4、Foreigners
案例分析3：專利繼承糾紛釀成血案
Case analysis 3: patent inheritance disputes lead to bloody cases
三、專利權的客體
Third、the object of patent right
1、發明
1、invention
2、實用新型
2、The utility model
3、外觀設計
3、Appearance design
案例分析4：杭州某木制工藝品有限公司請求宣告“旋轉座椅”外觀設計專利權無效案
Case Analysis 4: A wooden handicraft Co.、Ltd、in Hangzhou requested to declare the patent right of "rotating seat" design invalid
四、授予專利權的條件
IV、Conditions for Granting Patent Rights
1、不授予專利權的情況
1、not to grant a patent right
案例分析5：“魔術麻將”實用新型專利權無效案
Case analysis 5: invalid patent right of "magic mahjong" utility model
2、發明或者實用新型專利的授權條件
2、Authorization conditions of invention or utility model patent
（1）新穎性（2）創造性（3）實用性
(1) novelty、(2) creativity and (3) practicality
案例分析6：中山市某電器公司訴專利復審委員會專利無效行政訴訟案
Case Analysis 6: An electric appliance company in Zhongshan sued the Patent Reexamination Board for patent invalidation
案例分析7：深圳某化工有限公司不服專利撤銷決定復審案
Case analysis 7: a chemical company in Shenzhen refuses to accept the reexamination of patent revocation decision
3、外觀設計專利的授予條件
3、Conditions for granting design patents
（1）新穎性（2）實用性（3）富有美感（4）不相沖突性
(1) novelty、(2) practicality、(3) aesthetic feeling、and (4) no conflict
案例分析8：邵某不服實用新型專利被駁回請求復審案
Case analysis 8: Shao refused to accept the case that the utility model patent was rejected and asked for reexamination
五、授予專利的程序
V、Procedures for granting patents
1、專利的申請
1、patent application
2、專利申請的審批
2、Examination and approval of patent application
案例分析9：北京某公司訴專利復審委員會專利無效行政訴訟案
Case analysis 9: A company in Beijing sued the Patent Reexamination Board for patent invalidation administrative lawsuit
3、專利的復審與無效宣告
3、Patent reexamination and invalidation
案例分析10：趙某訴專利復審委員會專利無效行政訴訟案
Case Analysis 10: Zhao v、Patent Reexamination Board for Patent Invalidation Administrative Litigation
六、專利權的內容與限制
VI、Contents and Limitations of Patent Rights
1、專利權人的權利
1、the rights of the patentee
2、專利權人的義務
2、Obligations of the patentee
3、專利權的限制
3、Restriction of patent right
案例分析11：全面覆蓋原則——廈門某公司訴深圳某公司專利侵權案
Case analysis 11: principle of universal coverage-A company in Xiamen v、a company in Shenzhen for patent infringement
七、專利侵權行為及法律責任
Seven、patent infringement and legal liability
1、專利權的保護范圍
1、the scope of protection of patent rights
案例分析12：美的公司與格力公司專利糾紛案
Case Analysis 12: Patent Dispute Case between Midea Company and Gree Company
2、專利侵權行為
2、Patent infringement
案例分析13：*337調查
Case Study 13: 337 Investigation in USA
3、專利侵權的法律責任
3、Legal liability for patent infringement
案例分析14：在*與中國專利侵權遭受的經濟損失有多大？
Case Analysis 14: What is the economic loss of patent infringement in America and China?

企(qi)業(ye)知識(shi)產權保護管控