我(wo)們做銷(xiao)售一(yi)定會遇到一(yi)個問(wen)題,就(jiu)是顧客(ke)(ke)問(wen)做你家的(de)(de)產品,做你家的(de)(de)服(fu)務能保(bao)(bao)證(zheng)效果嗎?很(hen)多做養發的(de)(de),很(hen)多做美容的(de)(de),很(hen)多從事大健康行業的(de)(de)顧客(ke)(ke)都會問(wen)“辦理(li)這(zhe)個卡(ka)2萬(wan)塊(kuai)錢,請問(wen)你能保(bao)(bao)證(zheng)我(wo)的(de)(de)效果嗎?如果能保(bao)(bao)證(zheng)效果,我(wo)今天就(jiu)刷卡(ka),不能保(bao)(bao)證(zheng)效...
發問(wen)(wen)就(jiu)是(shi)了解顧客的需(xu)求(qiu),在發問(wen)(wen)的過程當中,產品(pin)性(xing)問(wen)(wen)題盡量少問(wen)(wen)多問(wen)(wen)背景(jing)(jing)性(xing)發問(wen)(wen)。所以我們顧客來到我們門店來,我們一定要(yao)進行什么叫開門五定。開門五定就(jiu)是(shi)要(yao)告(gao)訴自己(ji),我要(yao)問(wen)(wen)哪五個背景(jing)(jing)性(xing)問(wen)(wen)題來判斷一下顧客真實的需(xu)求(qiu)是(shi)什么。從而給他搭配一個最適(shi)合的...
從前(qian)些年開始,各(ge)大品牌公司紛紛設立【零(ling)售(shou)督(du)導(dao)(dao)(dao)】/【終(zhong)(zhong)(zhong)端(duan)(duan)督(du)導(dao)(dao)(dao)】崗位,并(bing)將之歸并(bing)至(zhi)諸如【終(zhong)(zhong)(zhong)端(duan)(duan)督(du)導(dao)(dao)(dao)部(bu)】或【市場(chang)支(zhi)援部(bu)】之類(lei)名稱好聽的(de)部(bu)門當中(zhong)進行統一(yi)管理。【零(ling)售(shou)督(du)導(dao)(dao)(dao)】設立的(de)原意(yi)就是要去(qu)督(du)導(dao)(dao)(dao)下(xia)面(mian)的(de)終(zhong)(zhong)(zhong)端(duan)(duan)客戶怎么(me)做生意(yi),然而,近幾年【零(ling)售(shou)督(du)導(dao)(dao)(dao)】在終(zhong)(zhong)(zhong)端(duan)(duan)所...