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銷售職業化課程
課程大(da)綱:如(ru)今經濟時代(dai)(dai),農(nong)資(zi)(zi)客戶(hu)包括經銷(xiao)(xiao)(xiao)商(shang),零售商(shang),種(zhong)植(zhi)戶(hu)的(de)(de)(de)(de)(de)消(xiao)費越(yue)(yue)(yue)(yue)(yue)(yue)來(lai)越(yue)(yue)(yue)(yue)(yue)(yue)理(li)性(xing),農(nong)資(zi)(zi)產(chan)品微利時代(dai)(dai)已(yi)經來(lai)臨,農(nong)資(zi)(zi)產(chan)品已(yi)經大(da)量剩(sheng)余,農(nong)資(zi)(zi)行業(ye)的(de)(de)(de)(de)(de)規(gui)范(fan)化(hua)越(yue)(yue)(yue)(yue)(yue)(yue)來(lai)越(yue)(yue)(yue)(yue)(yue)(yue)明顯,政府干預(yu)的(de)(de)(de)(de)(de)越(yue)(yue)(yue)(yue)(yue)(yue)來(lai)越(yue)(yue)(yue)(yue)(yue)(yue)多(duo),農(nong)資(zi)(zi)行業(ye)的(de)(de)(de)(de)(de)競爭已(yi)經愈演愈烈。農(nong)資(zi)(zi)行業(ye)的(de)(de)(de)(de)(de)銷(xiao)(xiao)(xiao)售工作越(yue)(yue)(yue)(yue)(yue)(yue)來(lai)越(yue)(yue)(yue)(yue)(yue)(yue)難做,越(yue)(yue)(yue)(yue)(yue)(yue)來(lai)越(yue)(yue)(yue)(yue)(yue)(yue)不好做。過去或(huo)者現(xian)(xian)在運用的(de)(de)(de)(de)(de)那種(zhong)江湖式(shi)銷(xiao)(xiao)(xiao)售,個人(ren)英(ying)雄式(shi)銷(xiao)(xiao)(xiao)售,情感式(shi)銷(xiao)(xiao)(xiao)售,冒(mao)進式(shi)銷(xiao)(xiao)(xiao)售,無服務(wu)銷(xiao)(xiao)(xiao)售等(deng)(deng)等(deng)(deng),已(yi)經不能(neng)更(geng)好的(de)(de)(de)(de)(de)適(shi)應現(xian)(xian)在的(de)(de)(de)(de)(de)農(nong)資(zi)(zi)銷(xiao)(xiao)(xiao)售環(huan)境。所以(yi)對農(nong)資(zi)(zi)行業(ye)銷(xiao)(xiao)(xiao)售員(yuan)的(de)(de)(de)(de)(de)自身素養,自我管理(li)能(neng)力,銷(xiao)(xiao)(xiao)售職業(ye)化(hua),專業(ye)化(hua),超(chao)強的(de)(de)(de)(de)(de)服務(wu)意識(shi)等(deng)(deng)要求(qiu)越(yue)(yue)(yue)(yue)(yue)(yue)來(lai)越(yue)(yue)(yue)(yue)(yue)(yue)高。由施(shi)正道老師研發的(de)(de)(de)(de)(de)主講的(de)(de)(de)(de)(de)‘農(nong)資(zi)(zi)行業(ye)銷(xiao)(xiao)(xiao)售精(jing)英(ying)的(de)(de)(de)(de)(de)六(liu)段職業(ye)化(hua)訓練(lian)’課已(yi)經盛裝(zhuang)開(kai)講,包括以(yi)下六(liu)個方面(mian),敬(jing)請(qing)關注。
第一(yi)階段,農資銷(xiao)售(shou)(shou)員職業(ye)化(hua)心(xin)態(tai)(tai)(tai)訓(xun)(xun)練。此(ci)階段涵(han)蓋三大(da)信(xin)(xin)念(nian);快(kuai)(kuai)速提升(sheng)銷(xiao)售(shou)(shou)員自信(xin)(xin)心(xin)的十大(da)核動力;以及十五大(da)職業(ye)心(xin)態(tai)(tai)(tai)的強化(hua)訓(xun)(xun)練。信(xin)(xin)念(nian)決定(ding)一(yi)切,心(xin)態(tai)(tai)(tai)影(ying)響銷(xiao)售(shou)(shou)結果的實現(xian)。有(you)巨大(da)信(xin)(xin)念(nian)的人把目(mu)標(biao)刻(ke)在(zai)石板(ban)上,而意(yi)(yi)志(zhi)信(xin)(xin)念(nian)薄弱者把目(mu)標(biao)寫(xie)在(zai)沙灘上。受(shou)過此(ci)訓(xun)(xun)練的銷(xiao)售(shou)(shou)員意(yi)(yi)志(zhi)和信(xin)(xin)念(nian)更加堅定(ding),職業(ye)化(hua)心(xin)態(tai)(tai)(tai)快(kuai)(kuai)速提升(sheng),始終保持做銷(xiao)售(shou)(shou)的莫(mo)大(da)勇氣和*狀(zhuang)態(tai)(tai)(tai)!!!
第二階段,職業(ye)化(hua)農(nong)資銷(xiao)售(shou)技(ji)(ji)能(neng)(neng)訓練。涵蓋農(nong)資銷(xiao)售(shou)原理;農(nong)資銷(xiao)售(shou)溝通(tong)十(shi)大技(ji)(ji)能(neng)(neng);農(nong)資銷(xiao)售(shou)十(shi)三大步驟(zou);以及常用的(de)(de)(de)農(nong)資銷(xiao)售(shou)商務(wu)禮儀和(he)餐桌文化(hua)等(deng)等(deng)。堅定的(de)(de)(de)信念和(he)職業(ye)化(hua)的(de)(de)(de)心態(tai)是(shi)做好(hao)銷(xiao)售(shou)的(de)(de)(de)基礎,而(er)良(liang)好(hao)的(de)(de)(de)職業(ye)化(hua)銷(xiao)售(shou)技(ji)(ji)能(neng)(neng)是(shi)做好(hao)銷(xiao)售(shou)的(de)(de)(de)關鍵。人(ren)的(de)(de)(de)一大恐(kong)懼就是(shi)與人(ren)溝通(tong),溝通(tong)的(de)(de)(de)強化(hua)訓練不僅克服(fu)溝通(tong)恐(kong)懼癥,還快速(su)提升(sheng)溝通(tong)技(ji)(ji)能(neng)(neng),達到良(liang)好(hao)的(de)(de)(de)銷(xiao)售(shou)目(mu)的(de)(de)(de)。而(er)商務(wu)禮儀和(he)餐桌文化(hua)的(de)(de)(de)學習也(ye)是(shi)做好(hao)銷(xiao)售(shou)的(de)(de)(de)輔助內(nei)容!
第三(san)階(jie)段(duan),農資行(xing)業職業化成(cheng)交(jiao)訓(xun)練。沒(mei)有成(cheng)交(jiao)就(jiu)沒(mei)有好的結果。成(cheng)交(jiao)發生在生活(huo)的方方面(mian)面(mian)。許多人(ren)之所以普通(tong)就(jiu)是不敢成(cheng)交(jiao),不會成(cheng)交(jiao)。成(cheng)交(jiao)影(ying)響(xiang)人(ren)的一(yi)生。此階(jie)段(duan)包括農資成(cheng)交(jiao)的三(san)大核心模式(shi),二十種農資行(xing)業成(cheng)交(jiao)法(fa)則。通(tong)過(guo)此階(jie)段(duan)的學習(xi)訓(xun)練,你將會成(cheng)為農資行(xing)業的成(cheng)交(jiao)高手!成(cheng)交(jiao)將會改變你的一(yi)生!
第四階段(duan),農(nong)(nong)(nong)(nong)資(zi)(zi)行(xing)業職業化營銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)系(xi)統訓(xun)(xun)練。一(yi)個(ge)合格的(de)(de)農(nong)(nong)(nong)(nong)資(zi)(zi)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)員(yuan)必須(xu)知道(dao)農(nong)(nong)(nong)(nong)資(zi)(zi)營銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)系(xi)統知識。包括農(nong)(nong)(nong)(nong)資(zi)(zi)營銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)原理,農(nong)(nong)(nong)(nong)資(zi)(zi)營銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)策(ce)劃,農(nong)(nong)(nong)(nong)資(zi)(zi)會議營銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao),農(nong)(nong)(nong)(nong)資(zi)(zi)渠道(dao)建立等等。營銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)是一(yi)個(ge)很大的(de)(de)話(hua)題包括促銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao),行(xing)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao),銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售(shou),推銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao),會銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao),策(ce)劃,渠道(dao)開發,方案制定(ding),市場和(he)客戶管理等,可很多農(nong)(nong)(nong)(nong)資(zi)(zi)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)員(yuan)只知道(dao)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)和(he)推銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao),對農(nong)(nong)(nong)(nong)資(zi)(zi)行(xing)業的(de)(de)整體營銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)把握得太(tai)少,致使銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)做的(de)(de)很片面。通過此階段(duan)的(de)(de)學習訓(xun)(xun)練,你將(jiang)全面掌握農(nong)(nong)(nong)(nong)資(zi)(zi)行(xing)業營銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)系(xi)統知識,在農(nong)(nong)(nong)(nong)資(zi)(zi)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)的(de)(de)路上你將(jiang)不再(zai)孤獨。你也將(jiang)利用(yong)營銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)的(de)(de)力量和(he)法(fa)則來實(shi)現自己的(de)(de)營銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)夢想!!!
第五階(jie)段,農資(zi)行業職(zhi)業化自(zi)(zi)我(wo)(wo)(wo)管(guan)(guan)理(li)素養訓練(lian)。優秀(xiu)的(de)(de)(de)人(ren)不是管(guan)(guan)理(li)別人(ren),而是管(guan)(guan)理(li)自(zi)(zi)己(ji)。銷售(shou)員的(de)(de)(de)自(zi)(zi)我(wo)(wo)(wo)管(guan)(guan)理(li)高于一切。事實上農資(zi)行業銷售(shou)員的(de)(de)(de)自(zi)(zi)我(wo)(wo)(wo)管(guan)(guan)理(li)能力很弱(ruo),尤其是85后和90后這一群體,更需要加(jia)強自(zi)(zi)我(wo)(wo)(wo)管(guan)(guan)理(li)的(de)(de)(de)學習(xi)與(yu)訓練(lian)。此(ci)階(jie)段包括自(zi)(zi)我(wo)(wo)(wo)管(guan)(guan)理(li)的(de)(de)(de)三大核心秘密;自(zi)(zi)我(wo)(wo)(wo)管(guan)(guan)理(li)能力快速提(ti)升(sheng)的(de)(de)(de)十大法則;以及(ji)自(zi)(zi)我(wo)(wo)(wo)情商(shang)管(guan)(guan)理(li)的(de)(de)(de)五個方(fang)面等等。通過此(ci)階(jie)段的(de)(de)(de)學習(xi)訓練(lian),你將成為自(zi)(zi)我(wo)(wo)(wo)管(guan)(guan)理(li)的(de)(de)(de)高手,人(ren)生(sheng)從此(ci)與(yu)眾不同。
第六(liu)階(jie)(jie)段,農(nong)(nong)(nong)資(zi)行(xing)業職業化(hua)服(fu)(fu)(fu)務(wu)(wu)技(ji)能(neng)訓練。服(fu)(fu)(fu)務(wu)(wu)代(dai)替營(ying)銷(xiao)。服(fu)(fu)(fu)務(wu)(wu)決(jue)定競爭勝(sheng)負的年代(dai)已(yi)經來臨。可(ke)(ke)往往很(hen)多農(nong)(nong)(nong)資(zi)公司(si)的服(fu)(fu)(fu)務(wu)(wu)只是一(yi)(yi)種口(kou)號一(yi)(yi)種形(xing)式,一(yi)(yi)種假承諾。所(suo)以農(nong)(nong)(nong)資(zi)行(xing)業的誠信(xin)度越來越低,或者說農(nong)(nong)(nong)資(zi)行(xing)業并無誠信(xin)可(ke)(ke)言(yan),農(nong)(nong)(nong)資(zi)行(xing)業不存在服(fu)(fu)(fu)務(wu)(wu),這是一(yi)(yi)種不好的現象(xiang)。但(dan)又(you)如何,一(yi)(yi)個農(nong)(nong)(nong)資(zi)銷(xiao)售(shou)員既要(yao)做(zuo)銷(xiao)售(shou),又(you)要(yao)管理市(shi)場(chang)和客戶,還(huan)有技(ji)術層面(mian)的問題等(deng)等(deng),縱有三頭(tou)六(liu)臂也忙不過來啊,更何況還(huan)負責那麼大的市(shi)場(chang)。農(nong)(nong)(nong)資(zi)公司(si)本身又(you)不出服(fu)(fu)(fu)務(wu)(wu)人員和服(fu)(fu)(fu)務(wu)(wu)費(fei)用,所(suo)以要(yao)想有良好的服(fu)(fu)(fu)務(wu)(wu)談何容易。。。此階(jie)(jie)段將為你揭開謎底,包括三大服(fu)(fu)(fu)務(wu)(wu)核(he)心,四大售(shou)后(hou)服(fu)(fu)(fu)務(wu)(wu)技(ji)能(neng),服(fu)(fu)(fu)務(wu)(wu)自(zi)動化(hua)的五大運(yun)轉模式等(deng)等(deng)。通過此階(jie)(jie)段的學習訓練,你將成為農(nong)(nong)(nong)資(zi)行(xing)業的服(fu)(fu)(fu)務(wu)(wu)能(neng)手!!!即玩轉了(le)營(ying)銷(xiao)又(you)會做(zuo)好售(shou)后(hou)服(fu)(fu)(fu)務(wu)(wu)。服(fu)(fu)(fu)務(wu)(wu)好業績(ji)才能(neng)更好。
銷售職業化課程
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