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中國企業培訓講師
10月26—27日應收賬款催收30計與全款追賬策略
 
講師:丁(ding)興良 瀏覽(lan)次數:1

課程描述INTRODUCTION

對象 工業品行業中基層管理者 目的 學習并掌握應收賬款催收30計與全款追賬策略能力技巧

· 銷售經理· 市場經理

培訓講師:丁興(xing)良    課程價格:¥元/人    培訓天數:2天(tian)   

日程安(an)排SCHEDULE

課程大綱Syllabus

課程大綱:

第一部分:應收賬款催收的30計

一、應收賬款催收策略

1、工(gong)具:RPM過(guo)程監控法

會議法:如何(he)實施內部應收帳款提醒(xing)

2、處(chu)理客戶(hu)投訴和爭議帳款

客(ke)戶拖欠借口和理由有(you)哪些,如何應對

如何防止客戶的延遲付款?

逾期帳款(kuan)的(de)催收政策與流程(cheng)

產生(sheng)逾期帳款的原因

賬(zhang)齡(ling)與追帳(zhang)成功(gong)的相(xiang)關性(xing)

二、收帳前的準備

收(shou)帳的基本要領

克服(fu)催帳的不安(an)心(xin)理/催帳禮儀

常見債務人心理(li)與(yu)要領

制定合理的催帳政(zheng)策:催帳政(zheng)策與客戶(hu)關系(xi)

三、催款30計

擒賊擒王催款/借刀殺(sha)人(ren)催款/欲擒故縱催款/以逸待勞催款等(deng)

殺(sha)一儆百催(cui)款(kuan)/釜底(di)抽薪催(cui)款(kuan)/圍魏(wei)救趙催(cui)款(kuan)/隔岸觀火(huo)催(cui)款(kuan)等

笑里藏刀(dao)催(cui)款/瞞天過海(hai)催(cui)款/混水摸魚催(cui)款/關門捉賊催(cui)款等

案(an)例分享:1、150W的拖(tuo)欠款(kuan)談判,我該如(ru)何把(ba)控(kong)?

2、碰到老賴應(ying)該怎(zen)么辦(ban)?

四、應收賬款的案例分析及商務對接

央企(qi)與外資項目的(de)付款方式怎么談(tan)?

案(an)例分(fen)析:煮(zhu)熟(shu)的鴨子真的要飛了嗎?

風險企業的催款怎么辦?

案例分析:某電氣企業的漫漫催款路

拖欠款項的10個非(fei)壓力(li)策(ce)略(lve)

案例:誠懇打動(dong),搞定老大(da)

逾(yu)期款項如何拿到

案例(li):專業委(wei)托的協助,某個大(da)型工程機(ji)械企業順利拿到賬款

如(ru)何委托(tuo)專(zhuan)業的單位為企(qi)業順(shun)利拿到應(ying)收賬款

如何進行授權委托的管理及商務對(dui)接(jie)

小組互動(dong):您(nin)企業的催款(kuan)案例?

第二部分:信用管理與風險管理

一、應(ying)收(shou)賬款管理(li)的(de)重(zhong)要性及存在的(de)問題

中國的賒銷環境和企(qi)業面臨(lin)的賒銷風險

為什么(me)會產生信用風險?它有哪些表(biao)現形式?

賒銷的費用(yong)和(he)應收賬款成本(ben)

企業呆(dai)帳產(chan)生的原(yuan)因分析

如(ru)何在銷(xiao)售工作中提高風(feng)險意識?

客(ke)戶的(de)延遲付款(kuan)對企業價值的(de)影響?

形成壞賬對企業(ye)價值的影響?

為什(shen)么說全面信(xin)用管(guan)理體(ti)系可以(yi)解決應收(shou)賬款管(guan)理問題?

銷售(shou)績(ji)效(xiao)考核和應收(shou)賬款(kuan)催收(shou)職能(neng)設置(zhi)上(shang)的(de)誤區

雙鏈條全程(cheng)信用管理方案

二、應收帳款管理方法和系統

影響應(ying)收帳(zhang)款水平的因(yin)素

應收帳(zhang)款的(de)合理(li)持有規模

利潤*化(hua)法

成(cheng)本最小化法

總量(liang)控(kong)制法

應收(shou)賬款帳齡管理法

帳齡分析象限圖(客戶)

應收帳(zhang)款監控(kong)指(zhi)標體系

收款工作的考核標(biao)準和(he)檢查制度

案例分享(xiang):

1、某(mou)公司(si)賬(zhang)齡分析方法和催收應(ying)用(yong),如何讓(rang)銷(xiao)售學(xue)會利用(yong)賬(zhang)齡分析表?

2、企業如何建立信用(yong)管理體系?

第三部分:追賬全攻略--27招實戰策略

拖(tuo)(tuo)欠的原因/拖(tuo)(tuo)欠的類型(xing)/賬款拖(tuo)(tuo)欠存在的主要問題

探討收款(kuan)不(bu)順的(de)八大原因(yin)

企業(ye)清理應(ying)收賬款的難點集中的幾個(ge)方面

追賬全攻略(lve)實(shi)戰策略(lve)(3456N法則)

目前社會上常用的追債技巧(28種(zhong)介(jie)紹(shao))

27種有效(xiao)的(de)追賬措施

全(quan)數(shu)收(shou)回應收(shou)賬款的*處方

案(an)例分享(xiang):三一(yi)重(zhong)工的(de)追款記

案(an)例分享:化工企業的(de)全款收款的(de)策略


講師介紹

丁興良

工業品營銷創始人

卡位戰略營銷開創者

大客戶營銷培訓

項目型銷售管理開創者

中歐國際工商學院EMBA

實戰經歷

凱泉泵業(ye)集團擔任資深銷售經理全國水泵行業(ye)第一

世界500強企業Johnson任銷(xiao)售經理全球嬰兒護(hu)膚排名第一

世界500強英維思(si)集團閥門控制事業(ye)部營銷副總(zong)全球(qiu)自動化閥門控制行業(ye)第一

15年專業研究(jiu)工業品行業營銷

12年專(zhuan)注工業品營(ying)銷培(pei)訓咨詢

200+企(qi)業咨詢項目管理經驗

3000+企業營銷培訓實(shi)戰(zhan)經驗

長(chang)期擔任清華(hua)大(da)(da)學(xue)(xue)、北京大(da)(da)學(xue)(xue)、復旦(dan)大(da)(da)學(xue)(xue)、上(shang)海交(jiao)大(da)(da)、南京大(da)(da)學(xue)(xue)、中(zhong)(zhong)山大(da)(da)學(xue)(xue)、四川大(da)(da)學(xue)(xue)、武漢(han)大(da)(da)學(xue)(xue)、華(hua)中(zhong)(zhong)科技大(da)(da)學(xue)(xue)、浙(zhe)江(jiang)大(da)(da)學(xue)(xue)等(deng)EMBA、MBA、總(zong)裁班特(te)聘教授;中(zhong)(zhong)國(guo)繼電保護協會(hui)、中(zhong)(zhong)國(guo)電力行(xing)業(ye)協會(hui)、中(zhong)(zhong)國(guo)制造行(xing)業(ye)協會(hui)、廣東(dong)制造協會(hui)、中(zhong)(zhong)國(guo)建(jian)筑電氣(qi)行(xing)業(ye)論(lun)(lun)壇、空壓(ya)機行(xing)業(ye)論(lun)(lun)壇,中(zhong)(zhong)國(guo)五(wu)金(jin)行(xing)業(ye)論(lun)(lun)壇、中(zhong)(zhong)國(guo)公共(gong)安全雜志社等(deng)年度大(da)(da)型論(lun)(lun)壇特(te)邀(yao)主講嘉賓。

教學風格

幽(you)默風趣、一(yi)針見血、內容實(shi)用有效、能真正達到學(xue)以致用的(de)目的(de)。教(jiao)學(xue)中脈絡(luo)清晰的(de)案例(li)分析,豐富(fu)經驗總結(jie)的(de)傳(chuan)授能讓身(shen)在硝煙戰場的(de)營銷學(xue)員感同(tong)深(shen)受。注重實(shi)務性(xing)(xing)、突出實(shi)戰性(xing)(xing)、理順思(si)維(wei)并(bing)系統化、傳(chuan)授*、*并(bing)且行之有效的(de)營銷戰略及(ji)經驗。以案例(li)分析、模(mo)擬實(shi)驗、小組討論及(ji)練習等方(fang)式啟發思(si)維(wei)、愉快的(de)課堂氣(qi)氛,所到之處學(xue)員受益非淺(qian)。

主講課程

大(da)客戶(hu)系列:《大(da)客戶(hu)戰略(lve)營銷(xiao)》《大(da)客戶(hu)服務營銷(xiao)》《大(da)客戶(hu)組織管理》《大(da)客戶(hu)銷(xiao)售策(ce)略(lve)》

項目(mu)性系列:《業(ye)務流(liu)程(cheng)與標準(zhun)化(hua)管(guan)(guan)理》《組織營銷(xiao)與團(tuan)隊管(guan)(guan)控》《營銷(xiao)管(guan)(guan)控四大系統》

渠(qu)道(dao)系列:《工業品(pin)渠(qu)道(dao)開發與管(guan)理》《服務代(dai)理商創(chuang)造高(gao)利潤》《渠(qu)道(dao)變革(ge)》

工(gong)(gong)業品(pin)營(ying)銷(xiao)(xiao)系(xi)列:《卡位(wei)戰(zhan)略營(ying)銷(xiao)(xiao)》《差異化營(ying)銷(xiao)(xiao)與(yu)品(pin)牌管(guan)理(li)(li)(li)》《工(gong)(gong)業品(pin)營(ying)銷(xiao)(xiao)新模式(shi)—4E模型》《突破(po)工(gong)(gong)業品(pin)營(ying)銷(xiao)(xiao)瓶(ping)頸》《區域市(shi)場規(gui)劃與(yu)經(jing)銷(xiao)(xiao)商管(guan)理(li)(li)(li)》《打造(zao)(zao)高績效(xiao)的銷(xiao)(xiao)售(shou)(shou)團隊》《客(ke)戶(hu)關系(xi)管(guan)理(li)(li)(li)》《*-顧(gu)問式(shi)銷(xiao)(xiao)售(shou)(shou)》《卓(zhuo)越(yue)銷(xiao)(xiao)售(shou)(shou)的七個秘訣》《市(shi)場策劃的七步(bu)法(fa)》《工(gong)(gong)業企業品(pin)牌塑(su)造(zao)(zao)》《服務(wu)營(ying)銷(xiao)(xiao)》《優質(zhi)服務(wu)鏈打造(zao)(zao)客(ke)戶(hu)忠誠度》............

出版書籍70+

工(gong)(gong)業品營(ying)銷系(xi)列叢(cong)書(shu):《突(tu)破工(gong)(gong)業品營(ying)銷瓶(ping)頸》《營(ying)銷突(tu)圍策略》《工(gong)(gong)業品營(ying)銷七重攻(gong)略》《卓越(yue)銷售(shou)7個(ge)秘訣(jue)》《工(gong)(gong)業品營(ying)銷學》《4E營(ying)銷.工(gong)(gong)業品戰(zhan)略營(ying)銷新(xin)模型》

大(da)客戶(hu)營(ying)銷(xiao)系列叢書:《大(da)客戶(hu)戰略(lve)(lve)營(ying)銷(xiao)》《大(da)客戶(hu)戰略(lve)(lve)銷(xiao)售(shou)》《大(da)客戶(hu)戰略(lve)(lve)管理》《大(da)客戶(hu)戰略(lve)(lve)服務(wu)》《大(da)客戶(hu)營(ying)銷(xiao)四大(da)寶(bao)典》《大(da)客戶(hu)銷(xiao)售(shou)策(ce)略(lve)(lve)與項目管理》

項目(mu)型(xing)營銷系列叢書(shu):《項目(mu)型(xing)銷售與(yu)標(biao)準化管理》《項目(mu)型(xing)銷售經(jing)典案例剖(pou)析》

培訓客戶3000+

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