視頻信息

標題：數字化時代企業更應該關心用戶成本

類型：【大數據營銷,新媒體營銷】

簡介：

互(hu)(hu)聯網營(ying)銷關注(zhu)用(yong)(yong)(yong)戶(hu)成(cheng)本，而不僅只關注(zhu)運營(ying)成(cheng)本。 1. 用(yong)(yong)(yong)戶(hu)數(shu)據(ju)(ju)分析 【案(an)(an)例(li)研討】網民核心(xin)需求(qiu)是(shi)什(shen)么？ ? 用(yong)(yong)(yong)戶(hu)購物行為(wei)關鍵(jian)路徑； ? 訂單(dan)轉(zhuan)(zhuan)化率用(yong)(yong)(yong)戶(hu)貢獻值； ? 訂單(dan)轉(zhuan)(zhuan)化率核心(xin)數(shu)據(ju)(ju)漏斗； ? 用(yong)(yong)(yong)戶(hu)數(shu)據(ju)(ju)管理應用(yong)(yong)(yong)； 【案(an)(an)例(li)研討】社(she)交大(da)(da)(da)數(shu)據(ju)(ju)的(de)升值； ? 大(da)(da)(da)數(shu)據(ju)(ju)應用(yong)(yong)(yong)：用(yong)(yong)(yong)戶(hu)畫像； 【圖解工(gong)(gong)具(ju)(ju)】標(biao)簽(qian)數(shu)據(ju)(ju)庫(ku)(ku)； 【圖解工(gong)(gong)具(ju)(ju)】用(yong)(yong)(yong)戶(hu)屬性(xing)庫(ku)(ku)； 【案(an)(an)例(li)研討】大(da)(da)(da)數(shu)據(ju)(ju)應用(yong)(yong)(yong)案(an)(an)例(li)集合； 2、 提(ti)升用(yong)(yong)(yong)戶(hu)體驗 【圖解工(gong)(gong)具(ju)(ju)】用(yong)(yong)(yong)戶(hu)體驗關鍵(jian)流程； 【圖解工(gong)(gong)具(ju)(ju)】用(yong)(yong)(yong)戶(hu)體驗管理5類核心(xin)； 【圖解工(gong)(gong)具(ju)(ju)】品牌體驗6度羅盤！ 【案(an)(an)例(li)研討】你的(de)體驗如何？ 【工(gong)(gong)具(ju)(ju)應用(yong)(yong)(yong)】速度評(ping)測(ce)；兼(jian)容性(xing)評(ping)測(ce)；系統功能評(ping)測(ce)； 【案(an)(an)例(li)研討】一顆鉆石的(de)用(yong)(yong)(yong)戶(hu)體驗之旅； 3、 強化用(yong)(yong)(yong)戶(hu)互(hu)(hu)動(dong) ? 跳(tiao)出率的(de)重要性(xing)； ? 數(shu)據(ju)(ju)優(you)化實施策(ce)略； ? 優(you)化行動(dong)計劃(hua)表(biao)； ? 用(yong)(yong)(yong)戶(hu)互(hu)(hu)動(dong)：互(hu)(hu)動(dong)營(ying)銷設計；

時間：2022-10-12 11:59:40

來源：哪里有培訓網