在銷(xiao)售過(guo)程中(zhong)(zhong)(zhong),如(ru)(ru)果(guo)你面對(dui)的客戶(hu)啊,對(dui)方(fang)不(bu)止一(yi)個人,請記(ji)住沒有(you)中(zhong)(zhong)(zhong)立角(jiao)色這(zhe)條對(dui)于tob和toc銷(xiao)售都適用。當(dang)你發現客戶(hu)中(zhong)(zhong)(zhong)的某個角(jiao)色對(dui)你家的東(dong)西持(chi)中(zhong)(zhong)(zhong)立態(tai)度。那么一(yi)定(ding)記(ji)住,他不(bu)是(shi)(shi)(shi)中(zhong)(zhong)(zhong)立,他一(yi)定(ding)是(shi)(shi)(shi)反對(dui),或者(zhe)說是(shi)(shi)(shi)不(bu)支(zhi)(zhi)持(chi)。因為支(zhi)(zhi)持(chi)的一(yi)定(ding)會表達保持(chi)中(zhong)(zhong)(zhong)立,他就(jiu)是(shi)(shi)(shi)不(bu)支(zhi)(zhi)持(chi)。我們不(bu)妨自己想一(yi)想,我們參加那些投票表決,這(zhe)件事情是(shi)(shi)(shi)該(gai)做(zuo)還(huan)是(shi)(shi)(shi)不(bu)該(gai)做(zuo)的時(shi)候,如(ru)(ru)果(guo)我們保持(chi)中(zhong)(zhong)(zhong)立或者(zhe)是(shi)(shi)(shi)不(bu)選,往往都是(shi)(shi)(shi)對(dui)這(zhe)件事情時(shi)嘛持(chi)保留意見(jian),這(zhe)是(shi)(shi)(shi)屬于謹慎原色潛(qian)臺(tai)詞,就(jiu)是(shi)(shi)(shi)什么中(zhong)(zhong)(zhong)立,就(jiu)等(deng)于不(bu)支(zhi)(zhi)持(chi)很多銷(xiao)售,沒有(you)這(zhe)個意識。
然后(hou)到(dao)了(le)后(hou)面的(de)時候才發(fa)現哎,這個(ge)單(dan)子(zi)在對(dui)方的(de)內部給搞(gao)黃了(le),然后(hou)覺得自己是在陰溝里翻船,其(qi)實(shi)那不(bu)是陰溝。所以(yi)當你發(fa)現客戶中(zhong)的(de)某(mou)個(ge)角色對(dui)你家東西持(chi)中(zhong)立(li)態度,你要把(ba)它作為風險(xian),除了(le)跟(gen)角色人溝通之外,也要想辦法把(ba)這個(ge)中(zhong)立(li)者轉變為你的(de)支持(chi)者。當然如果這個(ge)人的(de)影響(xiang)力(li)不(bu)足以(yi)動搖訂單(dan),你也可(ke)以(yi)考慮忽略,但是人家內部錯綜(zong)復雜(za)的(de)關系,你一個(ge)外人又(you)怎么(me)知道呢?
轉載://citymember.cn/zixun_detail/124826.html