新零售—鏈接的另一種打開方式
講師：楊茂林(lin) 瀏覽次(ci)數：2660
課(ke)程描述INTRODUCTION
新零(ling)售課程培訓班(ban)
培訓講師：楊(yang)茂林
課程價格：￥元(yuan)/人(ren)
培訓天數：2天(tian)
日程安(an)排SCHEDULE
課程大綱Syllabus
新零售課程培訓班
培訓對象：對新零售感興趣的相關工作人員
課程時間：2天，12小時
課程背(bei)景
這是最好的時代，也(ye)是最壞(huai)的時代......
互聯網驅動下的(de)(de)新技術不斷革新，零售業發生了(le)天翻(fan)地覆(fu)的(de)(de)變(bian)化，傳統的(de)(de)零售流通模式逐(zhu)漸無(wu)法適應當代人們的(de)(de)生活(huo)方式與消(xiao)費習慣。隨著年輕(qing)消(xiao)費群體的(de)(de)崛起，網購早已成為一種(zhong)新的(de)(de)額(e)消(xiao)費風(feng)尚，以電商(shang)為代表(biao)的(de)(de)互聯網經濟，給百貨，商(shang)超，家居，金融等不同(tong)業態的(de)(de)實(shi)體連(lian)鎖(suo)店帶來了(le)前所未有的(de)(de)沖擊，顛覆(fu)了(le)傳統的(de)(de)零售流通模式。
網上零(ling)售(shou)雖然獲得了快速(su)發(fa)展，然而(er)，隨(sui)著流量紅利的消失，流量成本越來越高，加上電商(shang)零(ling)售(shou)的體驗不(bu)足，服務難以滿足用戶的需(xu)求，逼迫(po)電商(shang)平臺與線上零(ling)售(shou)商(shang)家(jia)尋求轉型升級，越來越多的電商(shang)企業正在考慮將(jiang)業務從線上向線下轉移。
馬云(yun)認為，純電商(shang)時代過去了，未(wei)來十年是新(xin)零售的時代，未(wei)來線上線下和物(wu)流必須結合(he)起來，才能誕生真正的新(xin)零售。
新零(ling)售時代，線上渠道(dao)與(yu)線下渠道(dao)的融(rong)(rong)合是(shi)大勢所(suo)趨，電商(shang)平臺與(yu)實(shi)體零(ling)售店必(bi)將從斗爭走向融(rong)(rong)合，渠道(dao)邊界不復存在。
課程大綱：
單元(yuan)一:新(xin)零(ling)售(shou)時代
1、新零售時代的商業顛覆(fu)與重構
2、重塑新(xin)秩序：如何(he)解讀(du)馬云(yun)口中的新(xin)零售
3、什么是新零售(shou)
4、新(xin)零售(shou)帶來哪些商業機會 本單元將(jiang)講解(jie)實(shi)體與電商如何(he)從對(dui)立走向融合(he)
單元二:新(xin)實(shi)體零售時代
1、“互聯網+零售(shou)”的連接戰略(lve)
案(an)例(li)：蘇寧之戰(zhan)
2、以(yi)新(xin)思維引領新(xin)實體(ti)零售時代
3、全(quan)渠道(dao)+新技術
4、新零售下(xia)的管理進(jin)化與戰略轉(zhuan)型
5、阿里(li)+銀泰：實體零(ling)(ling)售的“互聯(lian)網+”實踐啟示本單元全面解讀(du)新(xin)實體零(ling)(ling)售
單元三:新零售拓展
1、線下如(ru)何走向線上
（1）百貨(huo)零(ling)售
（2）快(kuai)消(xiao)品
（3）其(qi)他(ta)行業
2、線(xian)上進軍(jun)線(xian)下
（1）互聯網(wang)品牌的保(bao)衛戰
（2）C2B
3、新物種(zhong)
（1）網(wang)紅(hong)
（2）直(zhi)播
（3）視頻(pin)
（4）明(ming)星(xing)本單元講解新零售時代(dai)線上和(he)線下企業(ye)的互相(xiang)滲(shen)透
單元四:商業重構(gou)
1、消費者的改(gai)變(bian)
2、新零售時代原油—大數據
（1）數據生態
（2）線(xian)上線(xian)下(xia)相互(hu)賦能
3、全渠道重構(gou)
（1）全渠道互動
（2）全渠道攻略
案例：李寧(ning)
案例：良(liang)品鋪子
4、新零(ling)售(shou)時代(dai)產品(pin)創新本(ben)單元講(jiang)解新零(ling)售(shou)時代(dai)商業(ye)模式如何重(zhong)構
單元五:線上線下商業閉環
1、消費升級時代下的(de)O2O實踐(jian)
（1）零售O2O
（2）發展趨勢
（3）落地模(mo)式
2、利(li)用大數據實現精細(xi)化運營
（1）大數據分析
（2）大數據關鍵指標的(de)解讀
案例：無印良品
本單元講解(jie)如何(he)實現線上線下的(de)新商業閉環(huan)
單(dan)元六:新零售全渠道
1、全零售(shou)時代：傳(chuan)統(tong)零售(shou)的全渠(qu)道戰略布局 ;
（1）擴(kuo)寬渠道(dao)
（2）量(liang)體裁衣
（3）業務再造(zao)
（4）解(jie)決方案
2、最后一(yi)公(gong)里：構建全渠道(dao)物流供應鏈體系
（1）物(wu)流變革
（2）供(gong)應鏈(lian)整合
（3）信(xin)息(xi)協同本單元講解如何打破渠道邊界，加速多維布(bu)局
單元(yuan)七:新零售(shou)時代的(de)營銷模式
1、精準化(hua)：基(ji)于(yu)消費者需求的營銷模(mo)式創新(xin)
（1）精準化營銷
（2）個(ge)性化營銷
（3）社會(hui)化營(ying)銷
2、全渠(qu)道：實體(ti)零售的(de)互(hu)聯(lian)網營銷進階法則
3、體驗為王：建(jian)立(li)消費者忠誠度(du)的(de)營銷新思(si)維
本(ben)單元將講解新零售時代(dai)的營(ying)銷模式創(chuang)新
講授老師(shi)介紹(shao)： ;
楊茂林(lin)
.16年管理實戰與(yu)培訓經驗
.多(duo)年互聯網運營實戰經驗
.指盟網絡(luo)科技公(gong)司CEO
.高智達通訊聯合創始人
.互聯網營銷與策劃專家(jia)
.高級人力資源管理師
.大(da)客戶、集客服務營銷專(zhuan)家
.國際職業培訓師(shi)行業協會認證高級講(jiang)師(shi)
培訓過的(de)企業：
.滴滴、攜程、京東(dong)、阿里、百度、大(da)眾點評、唯(wei)品會、魅族
.人民大學(xue)、清華大學(xue)
.南方航空(kong)、深圳航空(kong)、山東航空(kong)、方太、平(ping)安、美(mei)的、惠氏、周大福(fu)、康佳、大亞灣核電站、南方電網、國家電網、12345、安利、歌(ge)華有線(xian)、紐迪希亞奔馳、一汽大眾
.盒馬(ma)鮮生、銀泰(tai)百貨、華(hua)潤萬家、新世(shi)紀百貨、紅星美凱龍、歷峰集團、重慶百貨
.廣州電(dian)(dian)(dian)信(xin)(xin)(xin)(xin)、武漢電(dian)(dian)(dian)信(xin)(xin)(xin)(xin)、山東電(dian)(dian)(dian)信(xin)(xin)(xin)(xin)、浙江電(dian)(dian)(dian)信(xin)(xin)(xin)(xin)、陜(shan)西(xi)電(dian)(dian)(dian)信(xin)(xin)(xin)(xin)、天津電(dian)(dian)(dian)信(xin)(xin)(xin)(xin)、貴(gui)州電(dian)(dian)(dian)信(xin)(xin)(xin)(xin)、遼寧電(dian)(dian)(dian)信(xin)(xin)(xin)(xin)、廣西(xi)電(dian)(dian)(dian)信(xin)(xin)(xin)(xin)、江蘇電(dian)(dian)(dian)信(xin)(xin)(xin)(xin)、海南電(dian)(dian)(dian)信(xin)(xin)(xin)(xin)、內(nei)蒙古電(dian)(dian)(dian)信(xin)(xin)(xin)(xin)、黑龍江電(dian)(dian)(dian)信(xin)(xin)(xin)(xin)、北京電(dian)(dian)(dian)信(xin)(xin)(xin)(xin)、上海電(dian)(dian)(dian)信(xin)(xin)(xin)(xin)
.移(yi)(yi)(yi)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)設計院、中移(yi)(yi)(yi)物(wu)聯網、移(yi)(yi)(yi)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)學院、浙江移(yi)(yi)(yi)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)、廣東(dong)移(yi)(yi)(yi)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)、南方基地、廣西(xi)移(yi)(yi)(yi)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)、山東(dong)移(yi)(yi)(yi)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)、江蘇移(yi)(yi)(yi)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)、陜西(xi)移(yi)(yi)(yi)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)、遼(liao)寧移(yi)(yi)(yi)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)、海(hai)南移(yi)(yi)(yi)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)、內(nei)蒙古移(yi)(yi)(yi)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)、黑龍江移(yi)(yi)(yi)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)、天津移(yi)(yi)(yi)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)、貴州(zhou)移(yi)(yi)(yi)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)、湖北移(yi)(yi)(yi)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)、湖南移(yi)(yi)(yi)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)、北京(jing)移(yi)(yi)(yi)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)、河北移(yi)(yi)(yi)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)、河南移(yi)(yi)(yi)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)、吉林移(yi)(yi)(yi)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)、云(yun)南移(yi)(yi)(yi)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)、西(xi)藏移(yi)(yi)(yi)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)、四川移(yi)(yi)(yi)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)、重慶移(yi)(yi)(yi)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)、上海(hai)移(yi)(yi)(yi)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)、北京(jing)移(yi)(yi)(yi)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)
.聯(lian)(lian)(lian)(lian)(lian)(lian)(lian)(lian)通(tong)(tong)(tong)(tong)(tong)(tong)研(yan)究院、北京聯(lian)(lian)(lian)(lian)(lian)(lian)(lian)(lian)通(tong)(tong)(tong)(tong)(tong)(tong)、上海聯(lian)(lian)(lian)(lian)(lian)(lian)(lian)(lian)通(tong)(tong)(tong)(tong)(tong)(tong)、天(tian)津聯(lian)(lian)(lian)(lian)(lian)(lian)(lian)(lian)通(tong)(tong)(tong)(tong)(tong)(tong)、重(zhong)慶聯(lian)(lian)(lian)(lian)(lian)(lian)(lian)(lian)通(tong)(tong)(tong)(tong)(tong)(tong)、廣西(xi)聯(lian)(lian)(lian)(lian)(lian)(lian)(lian)(lian)通(tong)(tong)(tong)(tong)(tong)(tong)、黑龍江(jiang)聯(lian)(lian)(lian)(lian)(lian)(lian)(lian)(lian)通(tong)(tong)(tong)(tong)(tong)(tong)、內蒙古聯(lian)(lian)(lian)(lian)(lian)(lian)(lian)(lian)通(tong)(tong)(tong)(tong)(tong)(tong)、山(shan)東(dong)聯(lian)(lian)(lian)(lian)(lian)(lian)(lian)(lian)通(tong)(tong)(tong)(tong)(tong)(tong)、江(jiang)蘇聯(lian)(lian)(lian)(lian)(lian)(lian)(lian)(lian)通(tong)(tong)(tong)(tong)(tong)(tong)、四川聯(lian)(lian)(lian)(lian)(lian)(lian)(lian)(lian)通(tong)(tong)(tong)(tong)(tong)(tong)、廣東(dong)聯(lian)(lian)(lian)(lian)(lian)(lian)(lian)(lian)通(tong)(tong)(tong)(tong)(tong)(tong)、云南(nan)聯(lian)(lian)(lian)(lian)(lian)(lian)(lian)(lian)通(tong)(tong)(tong)(tong)(tong)(tong)、重(zhong)慶聯(lian)(lian)(lian)(lian)(lian)(lian)(lian)(lian)通(tong)(tong)(tong)(tong)(tong)(tong)、貴(gui)州聯(lian)(lian)(lian)(lian)(lian)(lian)(lian)(lian)通(tong)(tong)(tong)(tong)(tong)(tong)、遼寧聯(lian)(lian)(lian)(lian)(lian)(lian)(lian)(lian)通(tong)(tong)(tong)(tong)(tong)(tong)、吉林聯(lian)(lian)(lian)(lian)(lian)(lian)(lian)(lian)通(tong)(tong)(tong)(tong)(tong)(tong)、陜西(xi)聯(lian)(lian)(lian)(lian)(lian)(lian)(lian)(lian)通(tong)(tong)(tong)(tong)(tong)(tong)、山(shan)西(xi)聯(lian)(lian)(lian)(lian)(lian)(lian)(lian)(lian)通(tong)(tong)(tong)(tong)(tong)(tong)、河(he)南(nan)聯(lian)(lian)(lian)(lian)(lian)(lian)(lian)(lian)通(tong)(tong)(tong)(tong)(tong)(tong)
.工商銀行(xing)(xing)、交(jiao)通銀行(xing)(xing)、銀聯、中國(guo)銀行(xing)(xing)、興業銀行(xing)(xing)、農業銀行(xing)(xing)、華(hua)廈銀行(xing)(xing)、平安保(bao)險(xian)、中國(guo)人壽、人保(bao)產險(xian)、泰康人壽、太平洋保(bao)險(xian)、華(hua)夏基(ji)金、廣(guang)發基(ji)金
.交通運管局、中建集團
新零售課程培訓班
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- 楊茂林
[僅限會員]
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