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現在還流行主打健康的飯店嗎?

 
講師:曹恒山 瀏覽次數:2316
 咱們都是餐飲人,但是咱們又都是食客。我說你抽煙不健康,喝酒不健康,熬夜不健康,減肥最健康,沒人減肥。健身卡辦了N張沒人去,你這是偽命題。但是你說這個用的好食材,你可以標出來,你說我用的好食材啥都不次。但是你打健康本身就是偽命題,怎么是偽命題呢?我剛才講了,我說那個串串可火了那玩意兒。但是你看它不健康

咱們(men)都是(shi)(shi)(shi)(shi)(shi)餐(can)飲人(ren)(ren),但是(shi)(shi)(shi)(shi)(shi)咱們(men)又(you)都是(shi)(shi)(shi)(shi)(shi)食(shi)(shi)客。我(wo)(wo)(wo)說(shuo)你抽煙不健(jian)(jian)(jian)康(kang)(kang)(kang)(kang),喝酒(jiu)不健(jian)(jian)(jian)康(kang)(kang)(kang)(kang),熬夜不健(jian)(jian)(jian)康(kang)(kang)(kang)(kang),減肥(fei)最健(jian)(jian)(jian)康(kang)(kang)(kang)(kang),沒人(ren)(ren)減肥(fei)。健(jian)(jian)(jian)身卡辦(ban)了(le)N張沒人(ren)(ren)去,你這(zhe)(zhe)(zhe)是(shi)(shi)(shi)(shi)(shi)偽命(ming)(ming)題。但是(shi)(shi)(shi)(shi)(shi)你說(shuo)這(zhe)(zhe)(zhe)個(ge)用(yong)的好食(shi)(shi)材(cai)(cai),你可以(yi)標(biao)出來(lai),你說(shuo)我(wo)(wo)(wo)用(yong)的好食(shi)(shi)材(cai)(cai)啥都不次。但是(shi)(shi)(shi)(shi)(shi)你打健(jian)(jian)(jian)康(kang)(kang)(kang)(kang)本(ben)身就是(shi)(shi)(shi)(shi)(shi)偽命(ming)(ming)題,怎么(me)是(shi)(shi)(shi)(shi)(shi)偽命(ming)(ming)題呢?我(wo)(wo)(wo)剛才(cai)講了(le),我(wo)(wo)(wo)說(shuo)那個(ge)串(chuan)(chuan)串(chuan)(chuan)可火了(le)那玩意兒。但是(shi)(shi)(shi)(shi)(shi)你看它(ta)不健(jian)(jian)(jian)康(kang)(kang)(kang)(kang),這(zhe)(zhe)(zhe)個(ge)油(you)炸食(shi)(shi)品不健(jian)(jian)(jian)康(kang)(kang)(kang)(kang),反(fan)正你會(hui)發現(xian)有很(hen)(hen)多(duo)不健(jian)(jian)(jian)康(kang)(kang)(kang)(kang)的食(shi)(shi)品,很(hen)(hen)多(duo)人(ren)(ren)吃(chi)。所以(yi)說(shuo)兄弟就是(shi)(shi)(shi)(shi)(shi)我(wo)(wo)(wo)們(men)如果刻意去強調(diao)健(jian)(jian)(jian)康(kang)(kang)(kang)(kang),那就是(shi)(shi)(shi)(shi)(shi)偽命(ming)(ming)題。因(yin)為我(wo)(wo)(wo)們(men)不是(shi)(shi)(shi)(shi)(shi)做(zuo)健(jian)(jian)(jian)康(kang)(kang)(kang)(kang),我(wo)(wo)(wo)們(men)是(shi)(shi)(shi)(shi)(shi)做(zuo)美(mei)食(shi)(shi)的,做(zuo)美(mei)食(shi)(shi)是(shi)(shi)(shi)(shi)(shi)什(shen)么(me)?是(shi)(shi)(shi)(shi)(shi)消(xiao)費者需要什(shen)么(me)?我(wo)(wo)(wo)們(men)提(ti)供什(shen)么(me),做(zuo)產(chan)(chan)品的這(zhe)(zhe)(zhe)幾個(ge)核(he)心太多(duo)就不講,就講到(dao)幾個(ge)小核(he)心。要么(me)你就你這(zhe)(zhe)(zhe)個(ge)產(chan)(chan)品是(shi)(shi)(shi)(shi)(shi)祖(zu)傳的,你說(shuo)我(wo)(wo)(wo)爺爺傳下(xia)來(lai)的,我(wo)(wo)(wo)祖(zu)輩傳下(xia)來(lai)的,我(wo)(wo)(wo)是(shi)(shi)(shi)(shi)(shi)傳承人(ren)(ren),我(wo)(wo)(wo)就拿這(zhe)(zhe)(zhe)個(ge)產(chan)(chan)品或(huo)者單品,或(huo)者是(shi)(shi)(shi)(shi)(shi)熏(xun)醬,或(huo)者是(shi)(shi)(shi)(shi)(shi)熏(xun)雞等等一個(ge)單品,我(wo)(wo)(wo)在哪兒開(kai),我(wo)(wo)(wo)就講產(chan)(chan)品文(wen)化(hua)。

再不(bu)(bu)就(jiu)是(shi)什(shen)(shen)么(me)?你(ni)如(ru)果(guo)不(bu)(bu)是(shi)這(zhe)種情(qing)況或者是(shi)需(xu)(xu)(xu)求(qiu)(qiu),比(bi)如(ru)老城(cheng)(cheng)區(qu)開門店,老城(cheng)(cheng)區(qu)的(de)消費(fei)(fei)和新城(cheng)(cheng)不(bu)(bu)一樣(yang)。老城(cheng)(cheng)區(qu)區(qu)消費(fei)(fei)是(shi)大眾(zhong)消費(fei)(fei),但是(shi)不(bu)(bu)缺人(ren),新生消費(fei)(fei)比(bi)較高。你(ni)看(kan)(kan)我(wo)為(wei)什(shen)(shen)么(me)我(wo)們在樓下做(zuo)那個(ge)粥了呢?為(wei)啥(sha)他不(bu)(bu)是(shi)我(wo)們想(xiang)(xiang)做(zuo),是(shi)周邊需(xu)(xu)(xu)求(qiu)(qiu)。你(ni)說我(wo)們想(xiang)(xiang)做(zuo)嗎?他不(bu)(bu)想(xiang)(xiang)做(zuo),但是(shi)他需(xu)(xu)(xu)求(qiu)(qiu)。所以(yi)(yi)說你(ni)看(kan)(kan)我(wo)們想(xiang)(xiang)瘦肉飯唄,我(wo)們也不(bu)(bu)想(xiang)(xiang)。但是(shi)他當下和未來(lai)需(xu)(xu)(xu)求(qiu)(qiu),所以(yi)(yi)你(ni)看(kan)(kan)你(ni)這(zhe)個(ge)需(xu)(xu)(xu)求(qiu)(qiu)的(de)餐飲,你(ni)那個(ge)健(jian)康(kang)是(shi)人(ren)最討(tao)厭教育。我(wo)說大叔,我(wo)說你(ni)這(zhe)個(ge)減肥,你(ni)說你(ni)的(de)肚子,我(wo)說一次行,說三次,他煩了,我(wo)說你(ni)少抽點(dian),少喝點(dian)兒(er),他不(bu)(bu)聽我(wo)說,你(ni)多(duo)鍛(duan)煉他也不(bu)(bu)聽。為(wei)什(shen)(shen)么(me)你(ni)在教育他,客人(ren)也是(shi)一樣(yang),所以(yi)(yi)你(ni)這(zhe)個(ge)本身你(ni)就(jiu)是(shi)個(ge)偽命(ming)題。



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曹恒山
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