現如今各(ge)行(xing)各(ge)業(ye)競爭(zheng)壓力(li)大(da),銷售(shou)難做,高頻消費品(pin)商(shang)家(jia)面臨顧客(ke)一個月內不(bu)重復(fu)購買的困境。多(duo)層(ceng)(ceng)次分銷模式能發揮作用,其(qi)核(he)心邏輯為(wei)(wei):可設(she)計成一級或(huo)二級分銷,安(an)全可靠(kao)。所有人最多(duo)持(chi)有五(wu)個會員(yuan),多(duo)余的自(zi)動下放,團(tuan)隊容易成型。可以(yi)合規(gui)拿到多(duo)層(ceng)(ceng)收(shou)益。以(yi)產品(pin)價格(ge)100元為(wei)(wei)例,設(she)定分享獎(jiang)30元和分紅(hong)獎(jiang)20元。
當A用(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)下單后推(tui)(tui)薦(jian)B1用(yong)(yong)(yong)(yong)戶(hu)(hu)(hu),B1用(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)可獲(huo)(huo)得分(fen)(fen)享獎(jiang)(jiang)30元(yuan)和分(fen)(fen)紅(hong)獎(jiang)(jiang)20元(yuan),B1用(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)又陸(lu)續推(tui)(tui)薦(jian)B2、B3、B4、B5用(yong)(yong)(yong)(yong)戶(hu)(hu)(hu),A用(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)可獲(huo)(huo)得的(de)(de)(de)獎(jiang)(jiang)金(jin)(jin)總額(e)為50元(yuan)。當A用(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)推(tui)(tui)薦(jian)B6時,由于(yu)A的(de)(de)(de)名(ming)下已(yi)有五個用(yong)(yong)(yong)(yong)戶(hu)(hu)(hu),B6需要放在第二(er)層(B2名(ming)下),此時只能(neng)獲(huo)(huo)得B6用(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)的(de)(de)(de)分(fen)(fen)享獎(jiang)(jiang)金(jin)(jin)30元(yuan),分(fen)(fen)紅(hong)獎(jiang)(jiang)的(de)(de)(de)20元(yuan)為凍結(jie)狀(zhuang)態(tai),只有用(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)也成功消費(fei)第二(er)次(ci)后才能(neng)解鎖第二(er)層的(de)(de)(de)分(fen)(fen)紅(hong)獎(jiang)(jiang)金(jin)(jin)。這(zhe)種模式非常適(shi)合高頻消費(fei)品(pin),即使利潤點較低(di)也適(shi)合運用(yong)(yong)(yong)(yong)該模式運作。
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