如(ru)何達(da)成(cheng)(cheng)(cheng)門(men)(men)店(dian)(dian)(dian)(dian)的(de)(de)(de)(de)銷(xiao)(xiao)售目(mu)(mu)標(biao)(biao)？很多門(men)(men)店(dian)(dian)(dian)(dian)沒(mei)有(you)(you)進(jin)店(dian)(dian)(dian)(dian)量，沒(mei)有(you)(you)成(cheng)(cheng)(cheng)交(jiao)(jiao)(jiao)率(lv)。一(yi)(yi)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)數據的(de)(de)(de)(de)推演，為什么(me)銷(xiao)(xiao)售目(mu)(mu)標(biao)(biao)總是(shi)(shi)達(da)成(cheng)(cheng)(cheng)不了(le)(le)。無論定多好的(de)(de)(de)(de)銷(xiao)(xiao)售目(mu)(mu)標(biao)(biao)，它是(shi)(shi)不會突然發生(sheng)或(huo)者完(wan)成(cheng)(cheng)(cheng)的(de)(de)(de)(de)。比如(ru)首次成(cheng)(cheng)(cheng)交(jiao)(jiao)(jiao)的(de)(de)(de)(de)客戶(hu)數量，這(zhe)(zhe)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)月我(wo)們(men)要(yao)(yao)(yao)訂300個(ge)(ge)(ge)(ge)(ge)(ge)(ge)新到(dao)(dao)(dao)店(dian)(dian)(dian)(dian)的(de)(de)(de)(de)客戶(hu)，買我(wo)們(men)299的(de)(de)(de)(de)某一(yi)(yi)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)品(pin)相的(de)(de)(de)(de)套餐。這(zhe)(zhe)是(shi)(shi)不是(shi)(shi)一(yi)(yi)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)門(men)(men)店(dian)(dian)(dian)(dian)的(de)(de)(de)(de)目(mu)(mu)標(biao)(biao)？這(zhe)(zhe)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)目(mu)(mu)標(biao)(biao)一(yi)(yi)旦定下(xia)來(lai)(lai)，不是(shi)(shi)定完(wan)之后它就(jiu)能發生(sheng)的(de)(de)(de)(de)。要(yao)(yao)(yao)有(you)(you)東(dong)西去支撐它，可(ke)以(yi)完(wan)成(cheng)(cheng)(cheng)這(zhe)(zhe)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)指標(biao)(biao)。首先首次成(cheng)(cheng)(cheng)交(jiao)(jiao)(jiao)是(shi)(shi)為了(le)(le)完(wan)成(cheng)(cheng)(cheng)300個(ge)(ge)(ge)(ge)(ge)(ge)(ge)。首先要(yao)(yao)(yao)客戶(hu)到(dao)(dao)(dao)店(dian)(dian)(dian)(dian)，比如(ru)到(dao)(dao)(dao)店(dian)(dian)(dian)(dian)量，這(zhe)(zhe)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)月我(wo)們(men)要(yao)(yao)(yao)搞400人(ren)(ren)到(dao)(dao)(dao)店(dian)(dian)(dian)(dian)，400人(ren)(ren)到(dao)(dao)(dao)店(dian)(dian)(dian)(dian)，我(wo)才(cai)(cai)(cai)能確保(bao)成(cheng)(cheng)(cheng)交(jiao)(jiao)(jiao)300個(ge)(ge)(ge)(ge)(ge)(ge)(ge)客戶(hu)。而(er)且這(zhe)(zhe)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)中間至(zhi)少(shao)(shao)要(yao)(yao)(yao)做到(dao)(dao)(dao)80%的(de)(de)(de)(de)成(cheng)(cheng)(cheng)交(jiao)(jiao)(jiao)率(lv)。到(dao)(dao)(dao)店(dian)(dian)(dian)(dian)至(zhi)少(shao)(shao)首先是(shi)(shi)要(yao)(yao)(yao)有(you)(you)流量。流量就(jiu)是(shi)(shi)我(wo)們(men)的(de)(de)(de)(de)客戶(hu)的(de)(de)(de)(de)名(ming)單(dan)。所以(yi)我(wo)們(men)要(yao)(yao)(yao)看一(yi)(yi)下(xia)，這(zhe)(zhe)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)月搞了(le)(le)1000個(ge)(ge)(ge)(ge)(ge)(ge)(ge)流量，我(wo)能有(you)(you)多少(shao)(shao)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)客戶(hu)到(dao)(dao)(dao)店(dian)(dian)(dian)(dian)。比如(ru)我(wo)進(jin)入(ru)10%的(de)(de)(de)(de)左右的(de)(de)(de)(de)客戶(hu)到(dao)(dao)(dao)店(dian)(dian)(dian)(dian)，那(nei)么(me)我(wo)們(men)就(jiu)要(yao)(yao)(yao)搞4000個(ge)(ge)(ge)(ge)(ge)(ge)(ge)流量回來(lai)(lai)。有(you)(you)4000個(ge)(ge)(ge)(ge)(ge)(ge)(ge)流量，這(zhe)(zhe)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)月才(cai)(cai)(cai)有(you)(you)機會40%能夠到(dao)(dao)(dao)店(dian)(dian)(dian)(dian)，才(cai)(cai)(cai)會有(you)(you)400人(ren)(ren)到(dao)(dao)(dao)店(dian)(dian)(dian)(dian)，400人(ren)(ren)到(dao)(dao)(dao)店(dian)(dian)(dian)(dian)，80%的(de)(de)(de)(de)成(cheng)(cheng)(cheng)交(jiao)(jiao)(jiao)率(lv)才(cai)(cai)(cai)能完(wan)成(cheng)(cheng)(cheng)300個(ge)(ge)(ge)(ge)(ge)(ge)(ge)。
所以接(jie)下來(lai)就是要制定我(wo)們(men)(men)每一個(ge)(ge)月怎(zen)么搞定這4000個(ge)(ge)流量，怎(zen)么才能去(qu)(qu)搞400人到(dao)店(dian)完成(cheng)10%的(de)人到(dao)店(dian)。接(jie)下來(lai)要想增(zeng)加到(dao)店(dian)量，預約客戶到(dao)店(dian)重不(bu)重要？我(wo)們(men)(men)要置(zhi)頂每天預約到(dao)店(dian)的(de)流程(cheng)，客戶到(dao)店(dian)之后，同時我(wo)們(men)(men)每天開(kai)始根據我(wo)們(men)(men)的(de)首(shou)次成(cheng)交(jiao)的(de)套餐(can)設(she)計，監管這個(ge)(ge)銷售(shou)的(de)首(shou)次成(cheng)交(jiao)的(de)流程(cheng)。只有(you)這樣(yang)才能夠去(qu)(qu)有(you)效的(de)達(da)成(cheng)我(wo)們(men)(men)所設(she)定的(de)銷售(shou)目標。
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