11月(yue)(yue)12日凌晨，2022年的(de)(de)(de)(de)(de)雙(shuang)(shuang)十(shi)(shi)(shi)一(yi)(yi)(yi)落下帷幕(mu)，與以往不同，今(jin)年的(de)(de)(de)(de)(de)雙(shuang)(shuang)十(shi)(shi)(shi)一(yi)(yi)(yi)沒(mei)有(you)實時(shi)更新成(cheng)交(jiao)數據，沒(mei)有(you)各種(zhong)主題活動(dong)的(de)(de)(de)(de)(de)舞臺晚會，一(yi)(yi)(yi)切都顯得(de)靜悄(qiao)悄(qiao)。唯有(you)各大平臺的(de)(de)(de)(de)(de)直(zhi)(zhi)播(bo)(bo)還留存著零(ling)星的(de)(de)(de)(de)(de)戰火。比如淘寶(bao)(bao)(bao)直(zhi)(zhi)播(bo)(bo)在今(jin)年雙(shuang)(shuang)十(shi)(shi)(shi)一(yi)(yi)(yi)開始之前，李(li)佳琦回歸了(le)。隨(sui)著羅永(yong)浩、俞敏洪、張(zhang)柏芝的(de)(de)(de)(de)(de)加入(ru)，淘寶(bao)(bao)(bao)重新回到(dao)(dao)了(le)直(zhi)(zhi)播(bo)(bo)電(dian)商的(de)(de)(de)(de)(de)C位，不止(zhi)淘寶(bao)(bao)(bao)直(zhi)(zhi)播(bo)(bo)亮(liang)眼，抖音今(jin)年的(de)(de)(de)(de)(de)雙(shuang)(shuang)十(shi)(shi)(shi)一(yi)(yi)(yi)也獲得(de)了(le)很不錯的(de)(de)(de)(de)(de)直(zhi)(zhi)播(bo)(bo)帶(dai)貨(huo)成(cheng)績。根據抖音雙(shuang)(shuang)十(shi)(shi)(shi)一(yi)(yi)(yi)好物節(jie)的(de)(de)(de)(de)(de)報(bao)告顯示，雙(shuang)(shuang)十(shi)(shi)(shi)一(yi)(yi)(yi)期間，頭(tou)部(bu)(bu)主播(bo)(bo)廣東(dong)夫婦在11月(yue)(yue)1日的(de)(de)(de)(de)(de)直(zhi)(zhi)播(bo)(bo)中，GMV突破7億不止(zhi)，頭(tou)部(bu)(bu)主播(bo)(bo)成(cheng)績一(yi)(yi)(yi)亮(liang)眼。另(ling)外(wai)，7667個(ge)抖音直(zhi)(zhi)播(bo)(bo)間的(de)(de)(de)(de)(de)銷售額超過了(le)百萬元，熱熱鬧鬧的(de)(de)(de)(de)(de)直(zhi)(zhi)播(bo)(bo)帶(dai)貨(huo)市場似乎只(zhi)有(you)京東(dong)分不到(dao)(dao)一(yi)(yi)(yi)塊(kuai)蛋糕。
許許多多的(de)(de)(de)(de)消(xiao)費(fei)者表示，甚至都(dou)沒有聽過，原來(lai)京(jing)(jing)(jing)(jing)東(dong)(dong)還有直(zhi)(zhi)(zhi)(zhi)播(bo)(bo)(bo)(bo)(bo)，是(shi)(shi)(shi)(shi)(shi)(shi)京(jing)(jing)(jing)(jing)東(dong)(dong)對直(zhi)(zhi)(zhi)(zhi)播(bo)(bo)(bo)(bo)(bo)不(bu)(bu)(bu)感冒嗎？其(qi)實(shi)也(ye)不(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)。早(zao)在2016年，京(jing)(jing)(jing)(jing)東(dong)(dong)就(jiu)啟動了(le)直(zhi)(zhi)(zhi)(zhi)播(bo)(bo)(bo)(bo)(bo)，這個板塊，算是(shi)(shi)(shi)(shi)(shi)(shi)直(zhi)(zhi)(zhi)(zhi)播(bo)(bo)(bo)(bo)(bo)電(dian)商(shang)開創(chuang)者之(zhi)一(yi)(yi)。不(bu)(bu)(bu)僅起步早(zao)，京(jing)(jing)(jing)(jing)東(dong)(dong)在直(zhi)(zhi)(zhi)(zhi)播(bo)(bo)(bo)(bo)(bo)上(shang)曾經還取(qu)得了(le)不(bu)(bu)(bu)錯(cuo)的(de)(de)(de)(de)成(cheng)績(ji)。比如，2020年5月15日，王*和(he)董明(ming)珠(zhu)在京(jing)(jing)(jing)(jing)東(dong)(dong)的(de)(de)(de)(de)帶貨(huo)(huo)直(zhi)(zhi)(zhi)(zhi)播(bo)(bo)(bo)(bo)(bo)。這一(yi)(yi)場(chang)帶貨(huo)(huo)成(cheng)績(ji)就(jiu)在銷售額上(shang)突(tu)破7億(yi)元。在當時，這相當于(yu)格(ge)力(li)一(yi)(yi)年的(de)(de)(de)(de)總銷售額。2020年618大(da)(da)促期(qi)間，京(jing)(jing)(jing)(jing)東(dong)(dong)直(zhi)(zhi)(zhi)(zhi)播(bo)(bo)(bo)(bo)(bo)618大(da)(da)促開場(chang)兩分鐘(zhong)直(zhi)(zhi)(zhi)(zhi)播(bo)(bo)(bo)(bo)(bo)帶貨(huo)(huo)破億(yi)。只是(shi)(shi)(shi)(shi)(shi)(shi)狂歡之(zhi)后，京(jing)(jing)(jing)(jing)東(dong)(dong)直(zhi)(zhi)(zhi)(zhi)播(bo)(bo)(bo)(bo)(bo)再無(wu)聲響，直(zhi)(zhi)(zhi)(zhi)播(bo)(bo)(bo)(bo)(bo)電(dian)商(shang)這一(yi)(yi)偏向興(xing)趣、沖動的(de)(de)(de)(de)消(xiao)費(fei)與(yu)京(jing)(jing)(jing)(jing)東(dong)(dong)主打(da)的(de)(de)(de)(de)3C品(pin)(pin)類(lei)(lei)有些水(shui)土不(bu)(bu)(bu)服。眾所周(zhou)知(zhi)3C品(pin)(pin)類(lei)(lei)是(shi)(shi)(shi)(shi)(shi)(shi)高客單(dan)價低復(fu)購(gou)的(de)(de)(de)(de)，同(tong)時3C品(pin)(pin)類(lei)(lei)還是(shi)(shi)(shi)(shi)(shi)(shi)決策周(zhou)期(qi)長的(de)(de)(de)(de)產品(pin)(pin)。京(jing)(jing)(jing)(jing)東(dong)(dong)直(zhi)(zhi)(zhi)(zhi)播(bo)(bo)(bo)(bo)(bo)的(de)(de)(de)(de)衰落其(qi)實(shi)是(shi)(shi)(shi)(shi)(shi)(shi)必然(ran)(ran)的(de)(de)(de)(de)。當然(ran)(ran)即便掉隊，京(jing)(jing)(jing)(jing)東(dong)(dong)也(ye)從未放(fang)(fang)棄過直(zhi)(zhi)(zhi)(zhi)播(bo)(bo)(bo)(bo)(bo)這塊大(da)(da)蛋糕(gao)，京(jing)(jing)(jing)(jing)東(dong)(dong)在今年雙(shuang)十(shi)一(yi)(yi)期(qi)間推出的(de)(de)(de)(de)“京(jing)(jing)(jing)(jing)東(dong)(dong)閃(shan)播(bo)(bo)(bo)(bo)(bo)”、“總裁駕到”、“行業(ye)直(zhi)(zhi)(zhi)(zhi)播(bo)(bo)(bo)(bo)(bo)日”、“雙(shuang)十(shi)一(yi)(yi)超(chao)級排(pai)位賽”、“城(cheng)市(shi)LVE生(sheng)活節”五大(da)(da)玩(wan)法，三個都(dou)和(he)直(zhi)(zhi)(zhi)(zhi)播(bo)(bo)(bo)(bo)(bo)相關(guan)。此(ci)外，今年雙(shuang)十(shi)一(yi)(yi)活動前夕(xi)，京(jing)(jing)(jing)(jing)東(dong)(dong)宣布與(yu)快(kuai)(kuai)手全面(mian)恢復(fu)合(he)作(zuo)，逐步放(fang)(fang)開精(jing)通商(shang)品(pin)(pin)。在快(kuai)(kuai)手直(zhi)(zhi)(zhi)(zhi)播(bo)(bo)(bo)(bo)(bo)間的(de)(de)(de)(de)掛車功能(neng)，在視頻號、淘寶、抖音(yin)等平(ping)臺，同(tong)樣能(neng)發現(xian)京(jing)(jing)(jing)(jing)東(dong)(dong)官方號的(de)(de)(de)(de)生(sheng)意。對于(yu)京(jing)(jing)(jing)(jing)東(dong)(dong)來(lai)說，打(da)造(zao)直(zhi)(zhi)(zhi)(zhi)播(bo)(bo)(bo)(bo)(bo)IP和(he)其(qi)他平(ping)臺直(zhi)(zhi)(zhi)(zhi)面(mian)廝殺并不(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)*的(de)(de)(de)(de)出路，通過合(he)作(zuo)依(yi)然(ran)(ran)可(ke)以(yi)分支到直(zhi)(zhi)(zhi)(zhi)播(bo)(bo)(bo)(bo)(bo)電(dian)商(shang)的(de)(de)(de)(de)流量紅利。而在合(he)作(zuo)的(de)(de)(de)(de)過程中，京(jing)(jing)(jing)(jing)東(dong)(dong)強大(da)(da)的(de)(de)(de)(de)貨(huo)(huo)品(pin)(pin)供(gong)應鏈和(he)物(wu)流售后服務就(jiu)是(shi)(shi)(shi)(shi)(shi)(shi)京(jing)(jing)(jing)(jing)東(dong)(dong)*的(de)(de)(de)(de)籌碼。
轉載：//citymember.cn/zixun_detail/115684.html
