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在消費者認知面前,事實有時無關緊要

 
講師:林濤 瀏覽次數:2303
 一部電影撲街了,觀眾說連梁朝偉的演技都救不了這部電影。王菲在春晚唱歌破音了,粉絲說,這是天后的新式唱法,無語,你們不懂啊。張藝謀一出電影,人們認定他是大制作。沈騰一拍電影人們感覺是喜劇片。這是什么?這是客戶的認知。某流量明星成了法治咖,粉絲還想強行挽尊,說什么,一定有人故意陷害我們家哥哥。在認知面前

一(yi)(yi)(yi)(yi)部電(dian)(dian)影撲街(jie)了(le)(le),觀(guan)眾說(shuo)連梁朝偉的(de)(de)(de)演(yan)技(ji)都救(jiu)不(bu)(bu)了(le)(le)這(zhe)部電(dian)(dian)影。王(wang)菲在春晚唱(chang)歌破音了(le)(le),粉絲(si)說(shuo),這(zhe)是(shi)(shi)(shi)天后的(de)(de)(de)新(xin)式唱(chang)法,無(wu)(wu)語,你(ni)們不(bu)(bu)懂啊。張(zhang)藝謀一(yi)(yi)(yi)(yi)出電(dian)(dian)影,人(ren)們認(ren)(ren)(ren)(ren)定他是(shi)(shi)(shi)大(da)制(zhi)作。沈(shen)騰(teng)一(yi)(yi)(yi)(yi)拍電(dian)(dian)影人(ren)們感覺(jue)是(shi)(shi)(shi)喜劇片。這(zhe)是(shi)(shi)(shi)什(shen)么?這(zhe)是(shi)(shi)(shi)客(ke)戶的(de)(de)(de)認(ren)(ren)(ren)(ren)知(zhi)(zhi)(zhi)(zhi)。某流(liu)量(liang)明星成了(le)(le)法治咖(ka),粉絲(si)還想(xiang)強行挽尊(zun),說(shuo)什(shen)么,一(yi)(yi)(yi)(yi)定有(you)人(ren)故意(yi)陷害我們家(jia)哥(ge)哥(ge)。在認(ren)(ren)(ren)(ren)知(zhi)(zhi)(zhi)(zhi)面(mian)前,事實有(you)時(shi)候無(wu)(wu)關緊(jin)要(yao)。寶潔玩產品(pin)認(ren)(ren)(ren)(ren)知(zhi)(zhi)(zhi)(zhi)是(shi)(shi)(shi)高手,海(hai)飛(fei)絲(si)去屑、飄柔(rou)柔(rou)順,潘婷健康、沙宣(xuan)時(shi)尚,看看瓶身的(de)(de)(de)成分(fen)其(qi)實都差不(bu)(bu)多,所以不(bu)(bu)一(yi)(yi)(yi)(yi)樣的(de)(de)(de)是(shi)(shi)(shi)什(shen)么?不(bu)(bu)一(yi)(yi)(yi)(yi)樣的(de)(de)(de)是(shi)(shi)(shi)消(xiao)費者的(de)(de)(de)認(ren)(ren)(ren)(ren)知(zhi)(zhi)(zhi)(zhi),所以霸(ba)王(wang)為(wei)(wei)了(le)(le)銷量(liang),只能(neng)選擇防脫,再出一(yi)(yi)(yi)(yi)款(kuan)洗發水,估計也(ye)只能(neng)選擇白發變黑了(le)(le),因為(wei)(wei)找不(bu)(bu)到新(xin)的(de)(de)(de)消(xiao)費者認(ren)(ren)(ren)(ren)知(zhi)(zhi)(zhi)(zhi)是(shi)(shi)(shi)很難出圈。陽(yang)(yang)澄湖大(da)閘(zha)蟹(xie)(xie)90%用來送(song)(song)禮的(de)(de)(de),興(xing)化蟹(xie)(xie)如果(guo)正面(mian)和(he)陽(yang)(yang)澄湖大(da)閘(zha)蟹(xie)(xie)開戰,會有(you)機會嗎?很渺茫。所以興(xing)化搞出了(le)(le),我有(you)一(yi)(yi)(yi)(yi)畝(mu)蟹(xie)(xie),什(shen)么意(yi)思?這(zhe)是(shi)(shi)(shi)我自己(ji)的(de)(de)(de)蟹(xie)(xie),我把(ba)我自己(ji)的(de)(de)(de)蟹(xie)(xie)送(song)(song)給(gei)你(ni),如果(guo)陽(yang)(yang)澄湖大(da)閘(zha)蟹(xie)(xie)送(song)(song)客(ke)戶送(song)(song)的(de)(de)(de)是(shi)(shi)(shi)體面(mian)和(he)尊(zun)重(zhong),我有(you)一(yi)(yi)(yi)(yi)畝(mu)蟹(xie)(xie)送(song)(song)客(ke)戶的(de)(de)(de)是(shi)(shi)(shi)親(qin)近和(he)真誠。這(zhe)是(shi)(shi)(shi)從不(bu)(bu)同維度(du)搞定消(xiao)費者的(de)(de)(de)認(ren)(ren)(ren)(ren)知(zhi)(zhi)(zhi)(zhi),新(xin)品(pin)牌千萬不(bu)(bu)要(yao)想(xiang)著(zhu)要(yao)打敗(bai)老品(pin)牌,因為(wei)(wei)無(wu)(wu)法和(he)消(xiao)費者認(ren)(ren)(ren)(ren)知(zhi)(zhi)(zhi)(zhi)作對。

農(nong)(nong)夫(fu)(fu)山(shan)(shan)泉(quan)說,我(wo)(wo)們不(bu)生產水(shui),我(wo)(wo)們是(shi)(shi)大(da)(da)自(zi)然(ran)的搬(ban)運工。恒大(da)(da)冰(bing)泉(quan)說,不(bu)是(shi)(shi)所有的大(da)(da)自(zi)然(ran)的水(shui)都(dou)是(shi)(shi)好(hao)水(shui),恒大(da)(da)冰(bing)泉(quan)世界三大(da)(da)好(hao)水(shui),我(wo)(wo)們搬(ban)運的不(bu)是(shi)(shi)地表水(shui),是(shi)(shi)3000萬年前長白山(shan)(shan)原始森(sen)林深層火山(shan)(shan)礦泉(quan),恒大(da)(da)冰(bing)泉(quan)這樣還(huan)有意義(yi)嗎?在消(xiao)費者(zhe)認知中,大(da)(da)自(zi)然(ran)的搬(ban)運工就(jiu)是(shi)(shi)農(nong)(nong)夫(fu)(fu)山(shan)(shan)泉(quan),農(nong)(nong)夫(fu)(fu)山(shan)(shan)泉(quan)的水(shui)源就(jiu)是(shi)(shi)優質(zhi),恒大(da)(da)冰(bing)泉(quan)水(shui)呢,一(yi)股鋼筋(jin)水(shui)泥(ni)的味道。所以在消(xiao)費者(zhe)認知面前,事實有時無關緊要。



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林濤
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