真正的高手能洞察生意(yi)(yi)的底層邏輯，打造商業帝國，做(zuo)生意(yi)(yi)要按照這個思(si)路才不(bu)會出大差錯。高手做(zuo)生意(yi)(yi)的思(si)路是 “五定(ding)”。
一(yi)、定位。把公(gong)(gong)(gong)(gong)司(si)(si)定位為產品(pin)公(gong)(gong)(gong)(gong)司(si)(si)、渠道公(gong)(gong)(gong)(gong)司(si)(si)、用戶公(gong)(gong)(gong)(gong)司(si)(si)或(huo)流(liu)(liu)量(liang)公(gong)(gong)(gong)(gong)司(si)(si)，老板要明(ming)確做哪一(yi)種公(gong)(gong)(gong)(gong)司(si)(si)。比如拼多(duo)多(duo)是用戶公(gong)(gong)(gong)(gong)司(si)(si)，抖音是流(liu)(liu)量(liang)公(gong)(gong)(gong)(gong)司(si)(si)，娃哈(ha)哈(ha)是渠道公(gong)(gong)(gong)(gong)司(si)(si)。
二(er)、定(ding)客(ke)。確定(ding)客(ke)戶群體(ti)，誰是自己的客(ke)戶。
三、定模。用什么模式找到客(ke)戶(hu)，用什么方式接觸客(ke)戶(hu)，讓客(ke)戶(hu)了解自己。
四、定品。用什(shen)么(me)產品接觸客戶，是(shi) 198 的(de)(de)(de)、1980 的(de)(de)(de)還是(shi) 19800 的(de)(de)(de)，以及中間的(de)(de)(de)其他產品。
五、定價。確定產品(pin)價格。
高(gao)手做生意先定位(wei)(wei)，再定客、定模(mo)、定品、定價(jia)。如果定位(wei)(wei)是(shi)(shi)用(yong)戶(hu)公(gong)(gong)(gong)司(si)(si)，主要走(zou)短視頻、直播(bo)。如果定位(wei)(wei)是(shi)(shi)渠道(dao)公(gong)(gong)(gong)司(si)(si)，重點做線下的合伙人。渠道(dao)公(gong)(gong)(gong)司(si)(si)是(shi)(shi)有(you)錢公(gong)(gong)(gong)司(si)(si)，有(you)現金流(liu)(liu)。用(yong)戶(hu)公(gong)(gong)(gong)司(si)(si)是(shi)(shi)值(zhi)(zhi)錢公(gong)(gong)(gong)司(si)(si)，在資本市場上(shang)很值(zhi)(zhi)錢。產品公(gong)(gong)(gong)司(si)(si)是(shi)(shi)賺錢公(gong)(gong)(gong)司(si)(si)，賺差價(jia)。流(liu)(liu)量(liang)公(gong)(gong)(gong)司(si)(si)最值(zhi)(zhi)錢的是(shi)(shi)估值(zhi)(zhi)，核心是(shi)(shi)把(ba)流(liu)(liu)量(liang)變現。要思(si)考(kao)做一家今(jin)天賺錢、有(you)錢還是(shi)(shi)值(zhi)(zhi)錢的公(gong)(gong)(gong)司(si)(si)。
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