德佑地產采(cai)用(yong)(yong)裂(lie)變分紅(hong)(hong)模式，在 523 天內裂(lie)變出(chu)一萬(wan)家(jia)店(dian)(dian)的(de)案(an)例，探討該模式如何(he)應用(yong)(yong)到其他生意中(zhong)。德佑地產由鏈(lian)家(jia)公(gong)(gong)司裂(lie)變出(chu)來，鏈(lian)家(jia)用(yong)(yong)了二十年時間開了一萬(wan)家(jia)店(dian)(dian)，而德佑只(zhi)用(yong)(yong)了 532 天。德佑成功的(de)關鍵是采(cai)用(yong)(yong)了裂(lie)變分紅(hong)(hong)模式，當員工爬到店(dian)(dian)長(chang)崗位，公(gong)(gong)司給(gei)店(dian)(dian)長(chang)這(zhe)家(jia)店(dian)(dian) 30% 的(de)股份(fen)。且店(dian)(dian)長(chang)不(bu)用(yong)(yong)出(chu)錢，公(gong)(gong)司把店(dian)(dian)交(jiao)給(gei)店(dian)(dian)長(chang)管理，店(dian)(dian)長(chang)有分紅(hong)(hong)后會更努力帶團隊(dui)拼(pin)殺市場。
開(kai)分店(dian)(dian)時允許店(dian)(dian)長(chang)投(tou)資，公司出(chu) 70%，店(dian)(dian)長(chang)出(chu) 30%，老(lao)店(dian)(dian)店(dian)(dian)長(chang)仍(reng)在老(lao)店(dian)(dian)。派最厲害的員工到新店(dian)(dian)管理，新店(dian)(dian)店(dian)(dian)長(chang)拿 30% 的股份。如新店(dian)(dian)今年賺了 100 萬，新店(dian)(dian)長(chang)先(xian)拿走 30 萬，剩下的 70 萬中，老(lao)店(dian)(dian)長(chang)因投(tou)資了 70 萬的 30% 拿走一(yi)部分，剩余 70 萬中的 70% 給(gei)公司。分店(dian)(dian)的店(dian)(dian)長(chang)可以繼(ji)續往(wang)外投(tou)資，一(yi)拖二，二拖三，三生(sheng)萬物，師(shi)傅帶出(chu)徒(tu)(tu)弟，徒(tu)(tu)弟產(chan)生(sheng)的業績跟師(shi)傅有關(guan)系，激勵(li)性(xing)強(qiang)，門店(dian)(dian)越(yue)開(kai)越(yue)多。
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