在(zai)(zai)(zai)這六個(ge)(ge)(ge)需(xu)要(yao)(yao)進(jin)(jin)入規(gui)(gui)(gui)(gui)(gui)(gui)(gui)范(fan)(fan)(fan)(fan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)環(huan)節(jie)(jie)和(he)領(ling)域(yu)中(zhong)(zhong)(zhong)(zhong)(zhong)，第(di)一(yi)(yi)個(ge)(ge)(ge)需(xu)要(yao)(yao)規(gui)(gui)(gui)(gui)(gui)(gui)(gui)范(fan)(fan)(fan)(fan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)規(gui)(gui)(gui)(gui)(gui)(gui)(gui)劃系(xi)(xi)統(tong)(tong)(tong)。對(dui)于企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)系(xi)(xi)統(tong)(tong)(tong)，我們(men)已有(you)(you)專(zhuan)門(men)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)課程進(jin)(jin)行(xing)分(fen)析講(jiang)解，這里只(zhi)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)作(zuo)介紹。總體來(lai)(lai)看(kan)，規(gui)(gui)(gui)(gui)(gui)(gui)(gui)范(fan)(fan)(fan)(fan)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)規(gui)(gui)(gui)(gui)(gui)(gui)(gui)劃系(xi)(xi)統(tong)(tong)(tong)需(xu)要(yao)(yao)從(cong)(cong)以下5個(ge)(ge)(ge)方(fang)(fang)(fang)(fang)面(mian)著手： 1．公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)分(fen)析范(fan)(fan)(fan)(fan)式(shi) 要(yao)(yao)想真正規(gui)(gui)(gui)(gui)(gui)(gui)(gui)范(fan)(fan)(fan)(fan)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)，首先要(yao)(yao)有(you)(you)一(yi)(yi)個(ge)(ge)(ge)規(gui)(gui)(gui)(gui)(gui)(gui)(gui)范(fan)(fan)(fan)(fan)、科學、務實(shi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)分(fen)析系(xi)(xi)統(tong)(tong)(tong)。對(dui)于企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)未來(lai)(lai)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)機會(hui)、強勢(shi)和(he)弱勢(shi)、競(jing)(jing)(jing)(jing)(jing)(jing)爭(zheng)(zheng)(zheng)對(dui)手擁有(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)資(zi)源、企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)核(he)心(xin)競(jing)(jing)(jing)(jing)(jing)(jing)爭(zheng)(zheng)(zheng)力(li)、企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)核(he)心(xin)能(neng)(neng)力(li)等(deng)(deng)方(fang)(fang)(fang)(fang)面(mian)進(jin)(jin)行(xing)有(you)(you)效的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)分(fen)析。同時，在(zai)(zai)(zai)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)建立有(you)(you)效的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)分(fen)析形(xing)式(shi)是(shi)(shi)(shi)非(fei)常(chang)重要(yao)(yao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)。 圖1-4 公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)分(fen)析系(xi)(xi)統(tong)(tong)(tong)框(kuang)架 2．企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)理(li)(li)念(nian)(nian)和(he)文(wen)(wen)化(hua)(hua) 一(yi)(yi)個(ge)(ge)(ge)現(xian)代企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)規(gui)(gui)(gui)(gui)(gui)(gui)(gui)劃的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)規(gui)(gui)(gui)(gui)(gui)(gui)(gui)范(fan)(fan)(fan)(fan)需(xu)要(yao)(yao)明確(que)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)存(cun)在(zai)(zai)(zai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)理(li)(li)由、公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)使命、公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)宣言、公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)經營理(li)(li)念(nian)(nian)、公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)核(he)心(xin)價值觀以及公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)文(wen)(wen)化(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)內(nei)涵(han)。也就是(shi)(shi)(shi)說，企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)確(que)定(ding)(ding)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)方(fang)(fang)(fang)(fang)向之(zhi)前(qian)，首先要(yao)(yao)有(you)(you)自知(zhi)之(zhi)明。 圖1-5 企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)理(li)(li)念(nian)(nian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)內(nei)容 3．企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)定(ding)(ding)位 企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)所(suo)(suo)經營的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)領(ling)域(yu)內(nei)必須確(que)立自己的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)。公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)確(que)定(ding)(ding)應當本(ben)(ben)著“舍得法(fa)(fa)則”，即有(you)(you)所(suo)(suo)為(wei)，有(you)(you)所(suo)(suo)不(bu)為(wei)。最終通過(guo)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)來(lai)(lai)確(que)定(ding)(ding)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)經營的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)四個(ge)(ge)(ge)定(ding)(ding)位：經營定(ding)(ding)位、行(xing)業(ye)(ye)(ye)(ye)(ye)定(ding)(ding)位、產品(pin)線定(ding)(ding)位、市(shi)場(chang)定(ding)(ding)位。 圖1-6 公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)定(ding)(ding)位的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)四個(ge)(ge)(ge)方(fang)(fang)(fang)(fang)面(mian) 公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)是(shi)(shi)(shi)整(zheng)個(ge)(ge)(ge)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)中(zhong)(zhong)(zhong)(zhong)(zhong)最重要(yao)(yao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)個(ge)(ge)(ge)環(huan)節(jie)(jie)，通過(guo)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)確(que)定(ding)(ding)，我們(men)能(neng)(neng)夠明確(que)指(zhi)出(chu)(chu)整(zheng)個(ge)(ge)(ge)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)方(fang)(fang)(fang)(fang)向，并給出(chu)(chu)階段性的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)目標(biao)，減少高層(ceng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)溝(gou)通成(cheng)本(ben)(ben)。 4．規(gui)(gui)(gui)(gui)(gui)(gui)(gui)范(fan)(fan)(fan)(fan)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)+競(jing)(jing)(jing)(jing)(jing)(jing)爭(zheng)(zheng)(zheng)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve) 公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)規(gui)(gui)(gui)(gui)(gui)(gui)(gui)范(fan)(fan)(fan)(fan)化(hua)(hua)管(guan)(guan)(guan)理(li)(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)第(di)四個(ge)(ge)(ge)環(huan)節(jie)(jie)是(shi)(shi)(shi)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)加競(jing)(jing)(jing)(jing)(jing)(jing)爭(zheng)(zheng)(zheng)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)，即企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)要(yao)(yao)確(que)定(ding)(ding)誰(shui)(shui)是(shi)(shi)(shi)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)競(jing)(jing)(jing)(jing)(jing)(jing)爭(zheng)(zheng)(zheng)對(dui)手，企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)市(shi)場(chang)上的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)競(jing)(jing)(jing)(jing)(jing)(jing)爭(zheng)(zheng)(zheng)策略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)是(shi)(shi)(shi)什么(me)？企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)規(gui)(gui)(gui)(gui)(gui)(gui)(gui)范(fan)(fan)(fan)(fan)、年度規(gui)(gui)(gui)(gui)(gui)(gui)(gui)劃、市(shi)場(chang)競(jing)(jing)(jing)(jing)(jing)(jing)爭(zheng)(zheng)(zheng)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)本(ben)(ben)質(zhi)等(deng)(deng)等(deng)(deng)。所(suo)(suo)以在(zai)(zai)(zai)競(jing)(jing)(jing)(jing)(jing)(jing)爭(zheng)(zheng)(zheng)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)領(ling)域(yu)要(yao)(yao)提出(chu)(chu)兩個(ge)(ge)(ge)問(wen)(wen)題：第(di)一(yi)(yi)，誰(shui)(shui)是(shi)(shi)(shi)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)競(jing)(jing)(jing)(jing)(jing)(jing)爭(zheng)(zheng)(zheng)對(dui)手；第(di)二(er)，企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)如(ru)何(he)與其競(jing)(jing)(jing)(jing)(jing)(jing)爭(zheng)(zheng)(zheng)？何(he)時、何(he)地用什么(me)方(fang)(fang)(fang)(fang)法(fa)(fa)與誰(shui)(shui)競(jing)(jing)(jing)(jing)(jing)(jing)爭(zheng)(zheng)(zheng)？ 圖1-7 公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)和(he)競(jing)(jing)(jing)(jing)(jing)(jing)爭(zheng)(zheng)(zheng)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)內(nei)容 5．規(gui)(gui)(gui)(gui)(gui)(gui)(gui)范(fan)(fan)(fan)(fan)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)+競(jing)(jing)(jing)(jing)(jing)(jing)爭(zheng)(zheng)(zheng)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)+職能(neng)(neng)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve) 企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)規(gui)(gui)(gui)(gui)(gui)(gui)(gui)劃中(zhong)(zhong)(zhong)(zhong)(zhong)需(xu)要(yao)(yao)規(gui)(gui)(gui)(gui)(gui)(gui)(gui)范(fan)(fan)(fan)(fan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)第(di)五(wu)(wu)個(ge)(ge)(ge)部(bu)(bu)分(fen)是(shi)(shi)(shi)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)加競(jing)(jing)(jing)(jing)(jing)(jing)爭(zheng)(zheng)(zheng)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)加職能(neng)(neng)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)。即公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)必須能(neng)(neng)夠直接滲透到研(yan)發(fa)(fa)(fa)、生產、品(pin)質(zhi)控(kong)制(zhi)(zhi)、銷(xiao)售、市(shi)場(chang)推(tui)廣、財務、人(ren)力(li)資(zi)源等(deng)(deng)所(suo)(suo)有(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)職能(neng)(neng)環(huan)境中(zhong)(zhong)(zhong)(zhong)(zhong)，缺一(yi)(yi)不(bu)可。 圖1-8 公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)、競(jing)(jing)(jing)(jing)(jing)(jing)爭(zheng)(zheng)(zheng)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)、職能(neng)(neng)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)內(nei)容 如(ru)果企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)進(jin)(jin)行(xing)市(shi)場(chang)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)規(gui)(gui)(gui)(gui)(gui)(gui)(gui)劃時只(zhi)確(que)定(ding)(ding)了所(suo)(suo)謂的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)公(gong)(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)，而(er)不(bu)知(zhi)道(dao)誰(shui)(shui)是(shi)(shi)(shi)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)競(jing)(jing)(jing)(jing)(jing)(jing)爭(zheng)(zheng)(zheng)對(dui)手，不(bu)知(zhi)道(dao)采用什么(me)方(fang)(fang)(fang)(fang)法(fa)(fa)進(jin)(jin)行(xing)競(jing)(jing)(jing)(jing)(jing)(jing)爭(zheng)(zheng)(zheng)，不(bu)知(zhi)道(dao)研(yan)發(fa)(fa)(fa)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)方(fang)(fang)(fang)(fang)向、企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)生產、品(pin)質(zhi)控(kong)制(zhi)(zhi)和(he)銷(xiao)售。那(nei)么(me)這樣的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)規(gui)(gui)(gui)(gui)(gui)(gui)(gui)劃顯然是(shi)(shi)(shi)非(fei)常(chang)不(bu)規(gui)(gui)(gui)(gui)(gui)(gui)(gui)范(fan)(fan)(fan)(fan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)。中(zhong)(zhong)(zhong)(zhong)(zhong)國很多企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)管(guan)(guan)(guan)理(li)(li)往往只(zhi)是(shi)(shi)(shi)編制(zhi)(zhi)一(yi)(yi)些(xie)管(guan)(guan)(guan)理(li)(li)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)文(wen)(wen)件，而(er)沒有(you)(you)涉及上述三(san)個(ge)(ge)(ge)具體層(ceng)次和(he)領(ling)域(yu)。 【本(ben)(ben)講(jiang)小結】 本(ben)(ben)講(jiang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)重點是(shi)(shi)(shi)規(gui)(gui)(gui)(gui)(gui)(gui)(gui)范(fan)(fan)(fan)(fan)化(hua)(hua)管(guan)(guan)(guan)理(li)(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)范(fan)(fan)(fan)(fan)疇(chou)和(he)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)規(gui)(gui)(gui)(gui)(gui)(gui)(gui)劃的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)規(gui)(gui)(gui)(gui)(gui)(gui)(gui)范(fan)(fan)(fan)(fan)化(hua)(hua)管(guan)(guan)(guan)理(li)(li)兩部(bu)(bu)分(fen)內(nei)容。首先我們(men)從(cong)(cong)兩個(ge)(ge)(ge)最為(wei)基本(ben)(ben)和(he)常(chang)識性的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)問(wen)(wen)題出(chu)(chu)發(fa)(fa)(fa)，來(lai)(lai)考慮現(xian)在(zai)(zai)(zai)中(zhong)(zhong)(zhong)(zhong)(zhong)國企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)管(guan)(guan)(guan)理(li)(li)中(zhong)(zhong)(zhong)(zhong)(zhong)存(cun)在(zai)(zai)(zai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)問(wen)(wen)題，提出(chu)(chu)了系(xi)(xi)統(tong)(tong)(tong)性管(guan)(guan)(guan)理(li)(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)概念(nian)(nian)。系(xi)(xi)統(tong)(tong)(tong)性的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)管(guan)(guan)(guan)理(li)(li)應該包括五(wu)(wu)大方(fang)(fang)(fang)(fang)面(mian)，其中(zhong)(zhong)(zhong)(zhong)(zhong)規(gui)(gui)(gui)(gui)(gui)(gui)(gui)范(fan)(fan)(fan)(fan)化(hua)(hua)管(guan)(guan)(guan)理(li)(li)系(xi)(xi)統(tong)(tong)(tong)是(shi)(shi)(shi)這五(wu)(wu)大方(fang)(fang)(fang)(fang)面(mian)之(zhi)一(yi)(yi)。然后我們(men)介紹了規(gui)(gui)(gui)(gui)(gui)(gui)(gui)范(fan)(fan)(fan)(fan)化(hua)(hua)管(guan)(guan)(guan)理(li)(li)系(xi)(xi)統(tong)(tong)(tong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)主(zhu)要(yao)(yao)內(nei)容：六大支(zhi)柱(zhu)。與一(yi)(yi)般(ban)人(ren)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)理(li)(li)解所(suo)(suo)不(bu)同的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)，制(zhi)(zhi)度建設是(shi)(shi)(shi)規(gui)(gui)(gui)(gui)(gui)(gui)(gui)范(fan)(fan)(fan)(fan)化(hua)(hua)管(guan)(guan)(guan)理(li)(li)中(zhong)(zhong)(zhong)(zhong)(zhong)最不(bu)重要(yao)(yao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)方(fang)(fang)(fang)(fang)面(mian)。戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)管(guan)(guan)(guan)理(li)(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)規(gui)(gui)(gui)(gui)(gui)(gui)(gui)范(fan)(fan)(fan)(fan)化(hua)(hua)和(he)管(guan)(guan)(guan)理(li)(li)控(kong)制(zhi)(zhi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)規(gui)(gui)(gui)(gui)(gui)(gui)(gui)范(fan)(fan)(fan)(fan)化(hua)(hua)才是(shi)(shi)(shi)規(gui)(gui)(gui)(gui)(gui)(gui)(gui)范(fan)(fan)(fan)(fan)化(hua)(hua)管(guan)(guan)(guan)理(li)(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)重點。最后我們(men)對(dui)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)(lve)規(gui)(gui)(gui)(gui)(gui)(gui)(gui)劃的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)規(gui)(gui)(gui)(gui)(gui)(gui)(gui)范(fan)(fan)(fan)(fan)化(hua)(hua)管(guan)(guan)(guan)理(li)(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)五(wu)(wu)大內(nei)容進(jin)(jin)行(xing)了簡單(dan)介紹。
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