企(qi)業(ye)發展(zhan)(zhan)戰(zhan)(zhan)略(lve)是對企(qi)業(ye)發展(zhan)(zhan)的謀(mou)略(lve)。研(yan)究企(qi)業(ye)發展(zhan)(zhan)戰(zhan)(zhan)略(lve)要(yao)涉(she)及許多問題，要(yao)點是搞好功(gong)能定(ding)(ding)位與確定(ding)(ding)核心戰(zhan)(zhan)略(lve)。研(yan)究企(qi)業(ye)發展(zhan)(zhan)戰(zhan)(zhan)略(lve)首先(xian)要(yao)搞好功(gong)能定(ding)(ding)位。功(gong)能定(ding)(ding)位就(jiu)是為企(qi)業(ye)科學確定(ding)(ding)經營方(fang)向和(he)經營目標。
企業(ye)經(jing)(jing)營(ying)方(fang)向大致(zhi)有(you)六個(ge)：一個(ge)是(shi)(shi)(shi)專(zhuan)業(ye)化(hua)(hua)(hua)(hua)，一個(ge)是(shi)(shi)(shi)多元化(hua)(hua)(hua)(hua)，一個(ge)是(shi)(shi)(shi)擴大化(hua)(hua)(hua)(hua)，一個(ge)是(shi)(shi)(shi)優(you)(you)質化(hua)(hua)(hua)(hua)，一個(ge)是(shi)(shi)(shi)優(you)(you)序化(hua)(hua)(hua)(hua)，一個(ge)是(shi)(shi)(shi)更(geng)新化(hua)(hua)(hua)(hua)。專(zhuan)業(ye)化(hua)(hua)(hua)(hua)就是(shi)(shi)(shi)收縮現(xian)(xian)有(you)經(jing)(jing)營(ying)內容，多元化(hua)(hua)(hua)(hua)就是(shi)(shi)(shi)拓展(zhan)現(xian)(xian)有(you)經(jing)(jing)營(ying)內容，擴大化(hua)(hua)(hua)(hua)就是(shi)(shi)(shi)擴大現(xian)(xian)有(you)經(jing)(jing)營(ying)規模，優(you)(you)質化(hua)(hua)(hua)(hua)就是(shi)(shi)(shi)提(ti)高(gao)現(xian)(xian)有(you)經(jing)(jing)營(ying)質量，優(you)(you)序化(hua)(hua)(hua)(hua)就是(shi)(shi)(shi)優(you)(you)化(hua)(hua)(hua)(hua)現(xian)(xian)有(you)經(jing)(jing)營(ying)結構，更(geng)新化(hua)(hua)(hua)(hua)就是(shi)(shi)(shi)替換現(xian)(xian)有(you)經(jing)(jing)營(ying)內容。企業(ye)經(jing)(jing)營(ying)朝(chao)哪個(ge)方(fang)向發(fa)展(zhan)都(dou)有(you)利有(you)弊(bi),應該(gai)實事求是(shi)(shi)(shi)地做出正確(que)選擇。任何(he)企業(ye)在任何(he)時期都(dou)要首(shou)先確(que)定主(zhu)要經(jing)(jing)營(ying)方(fang)向，這是(shi)(shi)(shi)謀(mou)劃(hua)企業(ye)發(fa)展(zhan)最(zui)基本的工(gong)作。如果(guo)主(zhu)要經(jing)(jing)營(ying)方(fang)向不(bu)明確(que)、不(bu)正確(que)、不(bu)準確(que)、不(bu)高(gao)明，那么無(wu)論怎么努力也很難使企業(ye)迅速發(fa)展(zhan)。
企業(ye)不(bu)僅要(yao)科學確定(ding)經(jing)(jing)營(ying)(ying)方向(xiang)，而(er)且也要(yao)科學確定(ding)經(jing)(jing)營(ying)(ying)目標(biao)(biao)(biao)。經(jing)(jing)營(ying)(ying)方向(xiang)不(bu)等于(yu)經(jing)(jing)營(ying)(ying)目標(biao)(biao)(biao)，經(jing)(jing)營(ying)(ying)目標(biao)(biao)(biao)是朝(chao)著經(jing)(jing)營(ying)(ying)方向(xiang)走要(yao)達(da)到的那個地方。人人都需(xu)要(yao)有個奔(ben)頭，企業(ye)也需(xu)要(yao)有個奔(ben)頭。企業(ye)有了(le)經(jing)(jing)營(ying)(ying)目標(biao)(biao)(biao)就有了(le)奔(ben)頭，有了(le)奔(ben)頭就有前進動力(li)了(le)。功能定(ding)位(wei)是件難度很大的工作：選(xuan)擇(ze)(ze)(ze)經(jing)(jing)營(ying)(ying)內容面(mian)(mian)臨對錯問題(ti)(ti)，選(xuan)擇(ze)(ze)(ze)經(jing)(jing)營(ying)(ying)范圍面(mian)(mian)臨寬窄問題(ti)(ti)，選(xuan)擇(ze)(ze)(ze)目標(biao)(biao)(biao)市場面(mian)(mian)臨偏正(zheng)問題(ti)(ti)，選(xuan)擇(ze)(ze)(ze)輻射半徑(jing)面(mian)(mian)臨大小問題(ti)(ti)，選(xuan)擇(ze)(ze)(ze)行業(ye)地位(wei)面(mian)(mian)臨高低問題(ti)(ti)。
功(gong)能(neng)(neng)(neng)定(ding)(ding)位(wei)既(ji)然非常重(zhong)要(yao)(yao)而(er)又難度很大，那么(me)就(jiu)要(yao)(yao)在(zai)(zai)這方面(mian)下(xia)(xia)功(gong)夫。如(ru)果不在(zai)(zai)功(gong)能(neng)(neng)(neng)定(ding)(ding)位(wei)方面(mian)多(duo)(duo)下(xia)(xia)一點功(gong)夫，那么(me)就(jiu)會在(zai)(zai)未來發展中(zhong)多(duo)(duo)耽誤許(xu)多(duo)(duo)寶貴(gui)時間，多(duo)(duo)浪(lang)費許(xu)多(duo)(duo)寶貴(gui)資源。為(wei)了(le)實(shi)現功(gong)能(neng)(neng)(neng)定(ding)(ding)位(wei)首(shou)先要(yao)(yao)確定(ding)(ding)核心(xin)(xin)戰略(lve)。企(qi)業為(wei)實(shi)現功(gong)能(neng)(neng)(neng)定(ding)(ding)位(wei)一定(ding)(ding)要(yao)(yao)做許(xu)多(duo)(duo)重(zhong)要(yao)(yao)工(gong)作。面(mian)對許(xu)多(duo)(duo)重(zhong)要(yao)(yao)工(gong)作不能(neng)(neng)(neng)火(huo)燒(shao)眉毛一起(qi)抓(zhua)，否(fou)則哪一項(xiang)也抓(zhua)不好。保障功(gong)能(neng)(neng)(neng)定(ding)(ding)位(wei)實(shi)現的(de)最好方法是確定(ding)(ding)核心(xin)(xin)戰略(lve)。
企(qi)業(ye)(ye)發(fa)(fa)(fa)展(zhan)(zhan)戰(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)是一個戰(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)體(ti)系(xi)。在企(qi)業(ye)(ye)發(fa)(fa)(fa)展(zhan)(zhan)戰(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)體(ti)系(xi)中，每一項戰(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)在企(qi)業(ye)(ye)發(fa)(fa)(fa)展(zhan)(zhan)中所起的(de)(de)作用是不同的(de)(de)。其中，必定有這樣一項戰(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)，它對企(qi)業(ye)(ye)發(fa)(fa)(fa)展(zhan)(zhan)具有特別重大的(de)(de)指(zhi)導作用。我(wo)把具有這種作用的(de)(de)戰(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)稱為“企(qi)業(ye)(ye)發(fa)(fa)(fa)展(zhan)(zhan)核(he)(he)心(xin)戰(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)”。企(qi)業(ye)(ye)發(fa)(fa)(fa)展(zhan)(zhan)核(he)(he)心(xin)戰(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)是相對于一般戰(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)而言的(de)(de)戰(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)。如果說在企(qi)業(ye)(ye)發(fa)(fa)(fa)展(zhan)(zhan)戰(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)中哪(na)一項戰(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)都是重要的(de)(de)，那么企(qi)業(ye)(ye)發(fa)(fa)(fa)展(zhan)(zhan)核(he)(he)心(xin)戰(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)就是最重要的(de)(de)戰(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)。研(yan)究企(qi)業(ye)(ye)發(fa)(fa)(fa)展(zhan)(zhan)戰(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)首先要研(yan)究好企(qi)業(ye)(ye)發(fa)(fa)(fa)展(zhan)(zhan)核(he)(he)心(xin)戰(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)。核(he)(he)心(xin)戰(zhan)(zhan)(zhan)(zhan)(zhan)略(lve)是綱(gang)，綱(gang)舉(ju)目張。
研(yan)究(jiu)企(qi)(qi)業發(fa)(fa)展核心戰略要善(shan)于(yu)抓主要矛(mao)(mao)盾(dun)。任(ren)何企(qi)(qi)業在任(ren)何時期(qi)(qi)都存在一種主要矛(mao)(mao)盾(dun)。主要矛(mao)(mao)盾(dun)不(bu)僅是*的整體性(xing)問題(ti)(ti)，而且是*的長期(qi)(qi)性(xing)、基本性(xing)問題(ti)(ti)。主要矛(mao)(mao)盾(dun)能(neng)(neng)(neng)不(bu)能(neng)(neng)(neng)準(zhun)確地抓住(zhu)，能(neng)(neng)(neng)不(bu)能(neng)(neng)(neng)有(you)效地解(jie)決(jue)(jue)(jue)，對企(qi)(qi)業發(fa)(fa)展具有(you)決(jue)(jue)(jue)定性(xing)的影響。如(ru)果解(jie)決(jue)(jue)(jue)了這(zhe)個主要矛(mao)(mao)盾(dun)，那么(me)其它(ta)問題(ti)(ti)就(jiu)容易解(jie)決(jue)(jue)(jue)了；如(ru)果這(zhe)個主要矛(mao)(mao)盾(dun)得不(bu)到解(jie)決(jue)(jue)(jue)，那么(me)其它(ta)問題(ti)(ti)就(jiu)難以解(jie)決(jue)(jue)(jue)，即使解(jie)決(jue)(jue)(jue)了也沒有(you)多大意義(yi)。
研究(jiu)企(qi)業(ye)發(fa)展(zhan)核心(xin)戰略還要(yao)(yao)(yao)善于(yu)抓重(zhong)大(da)揚(yang)(yang)(yang)長(chang)(chang)(chang)點(dian)。許多企(qi)業(ye)往往面(mian)(mian)臨(lin)以下兩(liang)(liang)種情(qing)(qing)況：一(yi)(yi)是(shi)(shi)(shi)雖(sui)然存在(zai)主要(yao)(yao)(yao)矛盾(dun)(dun)，但主要(yao)(yao)(yao)矛盾(dun)(dun)并(bing)不突出(chu)；二(er)是(shi)(shi)(shi)雖(sui)然主要(yao)(yao)(yao)矛盾(dun)(dun)很(hen)突出(chu)，但是(shi)(shi)(shi)在(zai)一(yi)(yi)定時(shi)期很(hen)難解決。要(yao)(yao)(yao)是(shi)(shi)(shi)面(mian)(mian)臨(lin)上述兩(liang)(liang)種情(qing)(qing)況之一(yi)(yi)，謀劃企(qi)業(ye)發(fa)展(zhan)就應該(gai)集中精力抓重(zhong)大(da)揚(yang)(yang)(yang)長(chang)(chang)(chang)點(dian)。要(yao)(yao)(yao)靈活(huo)使用揚(yang)(yang)(yang)長(chang)(chang)(chang)補(bu)短與揚(yang)(yang)(yang)長(chang)(chang)(chang)避短這兩(liang)(liang)大(da)策略。對(dui)企(qi)業(ye)之短應該(gai)宜補(bu)則(ze)補(bu)，宜避則(ze)避。無論對(dui)那(nei)個短是(shi)(shi)(shi)補(bu)還是(shi)(shi)(shi)避，對(dui)那(nei)個長(chang)(chang)(chang)總是(shi)(shi)(shi)要(yao)(yao)(yao)揚(yang)(yang)(yang)的(de)(de)。揚(yang)(yang)(yang)長(chang)(chang)(chang)就是(shi)(shi)(shi)要(yao)(yao)(yao)發(fa)揮和(he)再造(zao)優勢(shi)，而(er)發(fa)揮和(he)再造(zao)優勢(shi)是(shi)(shi)(shi)企(qi)業(ye)發(fa)展(zhan)的(de)(de)重(zhong)要(yao)(yao)(yao)條(tiao)件。揚(yang)(yang)(yang)長(chang)(chang)(chang)靠創新(xin)。抓重(zhong)大(da)揚(yang)(yang)(yang)長(chang)(chang)(chang)點(dian)就是(shi)(shi)(shi)抓重(zhong)大(da)創新(xin)點(dian)。只要(yao)(yao)(yao)抓住了重(zhong)大(da)創新(xin)點(dian)，就能把(ba)其它方(fang)面(mian)(mian)的(de)(de)創新(xin)帶動起(qi)來(lai)，從而(er)促(cu)進企(qi)業(ye)迅速發(fa)展(zhan)。
轉載：//citymember.cn/zixun_detail/2906.html
