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如何管理銷售精英員工-王越

 
講師:王越 瀏覽次數:2300
 很多企業招聘銷售人員,往往讓銷售人員做所有的工作內容,比如,收集客戶信息,打電話聯系,上門面談,提交樣品,合同簽訂,售后服務等,最后客戶往往只認銷售人員而不認公司,甚至銷售人員離開,就帶走了客戶,經常發生銷售人員伙同客戶一起欺騙公司,當然更多的是銷售人員會抱怨公司品牌不行,質量不行,價格太貴,甚

很(hen)多企業招聘銷售(shou)人員(yuan)(yuan)(yuan),往(wang)往(wang)讓銷售(shou)人員(yuan)(yuan)(yuan)做所有(you)的工作內容,比(bi)如,收集客戶信息,打電話聯系,上門(men)面談(tan),提交樣品,合同(tong)簽訂(ding),售(shou)后(hou)服(fu)務等(deng),最后(hou)客戶往(wang)往(wang)只(zhi)認(ren)銷售(shou)人員(yuan)(yuan)(yuan)而(er)不(bu)認(ren)公(gong)司,甚至銷售(shou)人員(yuan)(yuan)(yuan)離開(kai),就(jiu)帶走了客戶,經常發生銷售(shou)人員(yuan)(yuan)(yuan)伙同(tong)客戶一起欺騙(pian)公(gong)司,當然更多的是(shi)(shi)銷售(shou)人員(yuan)(yuan)(yuan)會抱怨公(gong)司品牌(pai)不(bu)行,質量不(bu)行,價格太(tai)貴(gui),甚至在團隊內部形(xing)成小團隊,每(mei)次(ci)開(kai)會,都是(shi)(shi)領(ling)導(dao)一言(yan)堂,領(ling)導(dao)其實也不(bu)想只(zhi)是(shi)(shi)自己說(shuo)(shuo),但(dan)沒(mei)(mei)辦法,開(kai)會自己不(bu)說(shuo)(shuo)話,那些家伙也沒(mei)(mei)話說(shuo)(shuo),這(zhe)怎么開(kai)下去?要(yao)么就(jiu)是(shi)(shi)一開(kai)口(kou)就(jiu)抱怨這(zhe)個沒(mei)(mei)支持,那個費用少等(deng)這(zhe)樣的話題(ti),有(you)些領(ling)導(dao)居(ju)然還給(gei)他們(men)帶高(gao)帽子,說(shuo)(shuo)他們(men)沒(mei)(mei)有(you)主(zhu)人翁意識,沒(mei)(mei)有(you)團隊精神(shen),其實,出現這(zhe)些問題(ti),只(zhi)是(shi)(shi)領(ling)導(dao)不(bu)懂得(de)權術。

世界上沒有幾個(ge)人(ren)(ren)(ren)(ren)(ren)會(hui)(hui)認(ren)(ren)為(wei)(wei)自(zi)(zi)己是(shi)不(bu)(bu)(bu)行的(de)(de)(de)(de)(de)(de)(de),永遠(yuan)只(zhi)(zhi)會(hui)(hui)認(ren)(ren)為(wei)(wei)別人(ren)(ren)(ren)(ren)(ren)不(bu)(bu)(bu)行,就好像沒有幾個(ge)老板會(hui)(hui)認(ren)(ren)為(wei)(wei)自(zi)(zi)己不(bu)(bu)(bu)行,自(zi)(zi)己錯(cuo)了,自(zi)(zi)己需(xu)要(yao)提升(sheng),而是(shi)報怨(yuan)員(yuan)工不(bu)(bu)(bu)行,員(yuan)工需(xu)要(yao)提升(sheng),你永遠(yuan)沒辦(ban)法壓抑(yi)員(yuan)工的(de)(de)(de)(de)(de)(de)(de)抱怨(yuan),抱怨(yuan)是(shi)人(ren)(ren)(ren)(ren)(ren)的(de)(de)(de)(de)(de)(de)(de)天性(xing),我們(men)(men)能(neng)(neng)做的(de)(de)(de)(de)(de)(de)(de)事就是(shi)如(ru)(ru)何(he)讓(rang)他(ta)(ta)們(men)(men)不(bu)(bu)(bu)抱怨(yuan)領(ling)導,如(ru)(ru)何(he)把(ba)抱怨(yuan)變得有價值(zhi),如(ru)(ru)果銷(xiao)(xiao)售(shou)(shou)(shou)(shou)(shou)人(ren)(ren)(ren)(ren)(ren)員(yuan)做了銷(xiao)(xiao)售(shou)(shou)(shou)(shou)(shou)流程的(de)(de)(de)(de)(de)(de)(de)每(mei)一(yi)步(bu),假(jia)如(ru)(ru)結果成(cheng)(cheng)功了,他(ta)(ta)們(men)(men)會(hui)(hui)認(ren)(ren)為(wei)(wei)自(zi)(zi)己能(neng)(neng)力(li)高(gao),公司靠他(ta)(ta)們(men)(men)養活(huo),他(ta)(ta)們(men)(men)會(hui)(hui)沾沾自(zi)(zi)喜(xi)要(yao)求(qiu)公司漲工資(zi),要(yao)么就自(zi)(zi)己單干,反之,他(ta)(ta)們(men)(men)只(zhi)(zhi)會(hui)(hui)認(ren)(ren)為(wei)(wei)公司有問(wen)題,所(suo)以,領(ling)導者不(bu)(bu)(bu)要(yao)讓(rang)銷(xiao)(xiao)售(shou)(shou)(shou)(shou)(shou)人(ren)(ren)(ren)(ren)(ren)員(yuan)做完(wan)所(suo)有的(de)(de)(de)(de)(de)(de)(de)流程,而要(yao)把(ba)銷(xiao)(xiao)售(shou)(shou)(shou)(shou)(shou)流程分(fen)開,分(fen)成(cheng)(cheng)售(shou)(shou)(shou)(shou)(shou)前(qian)(qian)、售(shou)(shou)(shou)(shou)(shou)中(zhong)(zhong)、售(shou)(shou)(shou)(shou)(shou)后,售(shou)(shou)(shou)(shou)(shou)前(qian)(qian)的(de)(de)(de)(de)(de)(de)(de)人(ren)(ren)(ren)(ren)(ren)只(zhi)(zhi)負責(ze)(ze)找(zhao)客(ke)(ke)戶(hu)(hu)(hu),拉客(ke)(ke)戶(hu)(hu)(hu),售(shou)(shou)(shou)(shou)(shou)中(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)人(ren)(ren)(ren)(ren)(ren)只(zhi)(zhi)負責(ze)(ze)去談(tan)售(shou)(shou)(shou)(shou)(shou)前(qian)(qian)拉過來的(de)(de)(de)(de)(de)(de)(de)客(ke)(ke)戶(hu)(hu)(hu),如(ru)(ru)果售(shou)(shou)(shou)(shou)(shou)前(qian)(qian)找(zhao)不(bu)(bu)(bu)到更多的(de)(de)(de)(de)(de)(de)(de)客(ke)(ke)戶(hu)(hu)(hu)讓(rang)售(shou)(shou)(shou)(shou)(shou)中(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)人(ren)(ren)(ren)(ren)(ren)去談(tan),售(shou)(shou)(shou)(shou)(shou)中(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)人(ren)(ren)(ren)(ren)(ren)會(hui)(hui)在領(ling)導面前(qian)(qian)抱怨(yuan)售(shou)(shou)(shou)(shou)(shou)前(qian)(qian)無(wu)能(neng)(neng)、懶(lan)惰、反之,如(ru)(ru)何(he)售(shou)(shou)(shou)(shou)(shou)前(qian)(qian)的(de)(de)(de)(de)(de)(de)(de)人(ren)(ren)(ren)(ren)(ren)拉了很多客(ke)(ke)戶(hu)(hu)(hu),但售(shou)(shou)(shou)(shou)(shou)中(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)人(ren)(ren)(ren)(ren)(ren)卻沒有成(cheng)(cheng)效(xiao),售(shou)(shou)(shou)(shou)(shou)前(qian)(qian)的(de)(de)(de)(de)(de)(de)(de)人(ren)(ren)(ren)(ren)(ren)會(hui)(hui)抱怨(yuan)售(shou)(shou)(shou)(shou)(shou)中(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)人(ren)(ren)(ren)(ren)(ren)無(wu)能(neng)(neng),辛辛苦苦拉來的(de)(de)(de)(de)(de)(de)(de)客(ke)(ke)戶(hu)(hu)(hu),被這些家伙給浪費了,當然如(ru)(ru)果成(cheng)(cheng)交(jiao)了,交(jiao)給售(shou)(shou)(shou)(shou)(shou)后的(de)(de)(de)(de)(de)(de)(de)人(ren)(ren)(ren)(ren)(ren)負責(ze)(ze)跟進(jin),假(jia)如(ru)(ru)出了問(wen)題,客(ke)(ke)戶(hu)(hu)(hu)往往會(hui)(hui)投訴到售(shou)(shou)(shou)(shou)(shou)前(qian)(qian)或售(shou)(shou)(shou)(shou)(shou)中(zhong)(zhong)那(nei)里,向他(ta)(ta)們(men)(men)抱怨(yuan),而售(shou)(shou)(shou)(shou)(shou)前(qian)(qian)、售(shou)(shou)(shou)(shou)(shou)中(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)人(ren)(ren)(ren)(ren)(ren)往往會(hui)(hui)抱怨(yuan)售(shou)(shou)(shou)(shou)(shou)后的(de)(de)(de)(de)(de)(de)(de)人(ren)(ren)(ren)(ren)(ren)無(wu)能(neng)(neng),所(suo)以,最輕松的(de)(de)(de)(de)(de)(de)(de)就是(shi)銷(xiao)(xiao)售(shou)(shou)(shou)(shou)(shou)主管與老板,讓(rang)他(ta)(ta)們(men)(men)斗(dou),斗(dou)得越兇越好,他(ta)(ta)們(men)(men)才(cai)會(hui)(hui)有激情,相互制約,彼(bi)此告訴對(dui)方發生了什么事,在聯系客(ke)(ke)戶(hu)(hu)(hu)、洽談(tan)客(ke)(ke)戶(hu)(hu)(hu)、服務客(ke)(ke)戶(hu)(hu)(hu)的(de)(de)(de)(de)(de)(de)(de)時候應該注意哪些事項(xiang)。



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王越
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