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課程意義:
現代社會，各行各業都在追求高效運作，為了實現這個目標，無數的工具被創造出來幫助我們高效出行、高效溝通、高效…但在思考領域，這樣的工具卻很少，絕大多數人依舊沿襲幾百年前的思考方法吸納信息、記憶信息及應用信息。
本課程講講解如何運(yun)用思維導(dao)圖(tu)工(gong)具提升信息梳理能(neng)力(li)，改善記憶(yi)力(li)，并激發創造(zao)性工(gong)作思考(kao)能(neng)力(li)，引導(dao)學(xue)員(yuan)將思維導(dao)圖(tu)工(gong)具有效應用于實際(ji)的工(gong)作和生(sheng)活實踐當中。

參加對象：
* 希望提升信息處理與記憶能力的人員
* 希望掌握新方法激發高(gao)效(xiao)創意(yi)思維的人員

內容大綱：
1. 關于思維導圖
* 可視化思維同人腦思考力的關系
* 初識思維導圖
* 思維導圖的結構及關鍵元素
* 思維導圖繪制規則
* 練習：運用(yong)思維導圖工具手繪一張簡單的導圖

2. 思維導圖助力高效梳理信息
* 至關重要的關鍵詞提煉
* 線性筆記記錄向思維導圖筆記的轉化
* 練習：整理一段發言/一場會議/一堂課的紀要
* 傳統線(xian)性(xing)筆記 Vs 思維導圖筆記 差異體驗

3. 創造性工作思考方法
* 放射性思考法 （垂直衍生法/水平發散法）
* 結構化思考法（MECE法/矩陣分割法/流程圖法/關系圖法）
* 冥想術簡介
* 練習：運(yun)用(yong)上(shang)述方法，作一份崗位對(dui)應的周工作計(ji)劃 or 公司競爭力SWOT分析

講師簡介：
王海琳上海交通大學電氣自動化學士
復旦大學軟件工程碩士。
王老師有著(zhu)豐富的市場營銷(xiao)經驗(yan)。在其近20年的職(zhi)業(ye)(ye)生(sheng)(sheng)涯(ya)中，王先生(sheng)(sheng)曾分別在電力電子(zi)、通信、新能源(yuan)等多個(ge)(ge)行(xing)業(ye)(ye)從事市場Marketing及銷(xiao)售工(gong)作，并(bing)陸續(xu)擔任過多家公司營銷(xiao)總(zong)監(jian)高層管理職(zhi)務。多年市場一(yi)線營銷(xiao)工(gong)作，讓王先生(sheng)(sheng)積累了豐富的實戰經驗(yan)，并(bing)對營銷(xiao)體系整體建設形成完整透徹的個(ge)(ge)人理解(jie)。結(jie)合在多家企業(ye)(ye)的就職(zhi)經歷，可(ke)就思維導圖、消費者行(xing)為學、品牌營銷(xiao)、市場規劃(hua)(hua)、團隊溝通與管理、CRM等多個(ge)(ge)主題對學員進行(xing)貼近實戰的培(pei)訓和指導，并(bing)根據客戶需求由針對性設計(ji)培(pei)訓計(ji)劃(hua)(hua)。

主講課程：
《消費者行為學》
《營銷體系構建》
《市場部建設與管理》
《銷售部建設與管理》
《品牌定位》
《品牌規劃與落地管理》
《市場規劃與策劃》
《渠道規劃與開發》
《CRM客戶關系管理》
《顧問式銷售：商業計劃書制作》
《思維導圖訓練法》
《提升數據(ju)分(fen)析(xi)能力-Excel超級實踐》

曾部分培訓過的企業：
     奧(ao)林(lin)(lin)巴(ba)斯（中(zhong)國(guo)(guo)）有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、江(jiang)蘇中(zhong)航動力(li)控(kong)制有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、無(wu)錫(xi)法雷(lei)(lei)奧(ao)汽(qi)(qi)車(che)(che)零配件系(xi)(xi)統(tong)(tong)有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、西薩(sa)化(hua)工、永達理保(bao)(bao)險(xian)經紀(ji)有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、普旭(xu)真空設(she)備國(guo)(guo)際貿易（上(shang)(shang)(shang)海(hai)）有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、賽(sai)(sai)諾菲（中(zhong)國(guo)(guo)）投資(zi)有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、上(shang)(shang)(shang)海(hai)綠都置業(ye)有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、友邦(bang)保(bao)(bao)險(xian)、同(tong)濟(ji)設(she)計(ji)院、希悅爾(er)（中(zhong)國(guo)(guo)）有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、亞廈(sha)控(kong)股有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、覓樂(le)戶外休閑(xian)用(yong)品(pin)（南京）有(you)(you)(you)(you)(you)(you)(you)效公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、蘇州(zhou)萬科(ke)(ke)企業(ye)有(you)(you)(you)(you)(you)(you)(you)效公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、益普索Ipsos、賽(sai)(sai)峰起(qi)落架系(xi)(xi)統(tong)(tong)（蘇州(zhou)）有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、蘇州(zhou)高(gao)騰智(zhi)能裝(zhuang)備有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、蘇州(zhou)天理設(she)計(ji)有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、友邦(bang)保(bao)(bao)險(xian)、德(de)迅中(zhong)國(guo)(guo)貨(huo)運代(dai)理有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、無(wu)錫(xi)布(bu)勒機械制造有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、東(dong)方法馬通核泵有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)責任公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、成(cheng)都派麗德(de)高(gao)建材有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、法雷(lei)(lei)奧(ao)企業(ye)管理（上(shang)(shang)(shang)海(hai)）有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、貝麗絲醫療(liao)、江(jiang)蘇蘇美(mei)達集團有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、南京愛立信熊(xiong)貓通信有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、上(shang)(shang)(shang)海(hai)電(dian)(dian)影譯制片廠、中(zhong)國(guo)(guo)電(dian)(dian)信股份有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)上(shang)(shang)(shang)海(hai)分公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、通用(yong)電(dian)(dian)氣（中(zhong)國(guo)(guo)）有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、昕諾飛電(dian)(dian)子技術（上(shang)(shang)(shang)海(hai)）有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、武漢*商務區城建開發有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、上(shang)(shang)(shang)海(hai)泰(tai)眾會展(zhan)服務有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、中(zhong)國(guo)(guo)石油天然(ran)氣股份有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)長慶油田(tian)蘇里格南作業(ye)分公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、奧(ao)林(lin)(lin)巴(ba)斯（中(zhong)國(guo)(guo)）有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)上(shang)(shang)(shang)海(hai)分公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、中(zhong)海(hai)環(huan)境科(ke)(ke)技（上(shang)(shang)(shang)海(hai)）股份有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、格拉(la)默車(che)(che)輛(liang)內飾（上(shang)(shang)(shang)海(hai)）有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、上(shang)(shang)(shang)海(hai)翼銳汽(qi)(qi)車(che)(che)科(ke)(ke)技有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、上(shang)(shang)(shang)海(hai)泰(tai)眾會展(zhan)服務有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)、德(de)科(ke)(ke)斯米爾(er)（沈陽）汽(qi)(qi)車(che)(che)配件有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)(si)