這幾年走過很多(duo)企業(ye)(ye),發(fa)現企業(ye)(ye)發(fa)展它是(shi)遵循(xun)一定(ding)規律和(he)遵循(xun)一定(ding)階(jie)(jie)段(duan)。我們(men)大概宏觀上(shang)的講,企業(ye)(ye)的發(fa)展分為(wei)(wei)三(san)個階(jie)(jie)段(duan)。第(di)(di)一階(jie)(jie)段(duan),初創期(qi)(qi),第(di)(di)二個階(jie)(jie)段(duan)叫(jiao)(jiao)(jiao)(jiao)發(fa)展期(qi)(qi),第(di)(di)三(san)個階(jie)(jie)段(duan)叫(jiao)(jiao)(jiao)(jiao)成(cheng)(cheng)(cheng)(cheng)熟(shu)期(qi)(qi)。好多(duo)公司你(ni)(ni)比如說(shuo)(shuo)華為(wei)(wei)就經(jing)常去(qu)談,說(shuo)(shuo)我們(men)公司不(bu)能叫(jiao)(jiao)(jiao)(jiao)成(cheng)(cheng)(cheng)(cheng)熟(shu),叫(jiao)(jiao)(jiao)(jiao)什么(me)呢?叫(jiao)(jiao)(jiao)(jiao)轉(zhuan)型期(qi)(qi)和(he)擴(kuo)張期(qi)(qi)。我問他(ta)們(men),我說(shuo)(shuo)你(ni)(ni)們(men)為(wei)(wei)什么(me)不(bu)把你(ni)(ni)們(men)的企業(ye)(ye)的發(fa)展定(ding)位(wei)成(cheng)(cheng)(cheng)(cheng)成(cheng)(cheng)(cheng)(cheng)熟(shu)期(qi)(qi),他(ta)的成(cheng)(cheng)(cheng)(cheng)熟(shu)就代表(biao)著衰(shuai)(shuai)退,成(cheng)(cheng)(cheng)(cheng)熟(shu)就帶著走下坡路,成(cheng)(cheng)(cheng)(cheng)熟(shu)就代表(biao)了(le)衰(shuai)(shuai)亡。所(suo)以說(shuo)(shuo)在華為(wei)(wei)永遠(yuan)只有成(cheng)(cheng)(cheng)(cheng)長,沒有成(cheng)(cheng)(cheng)(cheng)熟(shu)。所(suo)以說(shuo)(shuo)我真正加了(le)一個概念的理解叫(jiao)(jiao)(jiao)(jiao)什么(me)呢?叫(jiao)(jiao)(jiao)(jiao)做轉(zhuan)型期(qi)(qi)或者擴(kuo)張期(qi)(qi)。好了(le),我們(men)把企業(ye)(ye)分為(wei)(wei)三(san)個時(shi)期(qi)(qi)。
我們(men)會(hui)看到(dao),在企業(ye)不同的(de)(de)發展(zhan)時期,企業(ye)要(yao)(yao)(yao)去(qu)抓到(dao)關(guan)(guan)鍵點,其(qi)實是(shi)(shi)不一(yi)樣的(de)(de)。你(ni)比如說在初創期是(shi)(shi)把(ba)(ba)產(chan)品銷(xiao)售出(chu)(chu)去(qu),是(shi)(shi)把(ba)(ba)錢(qian)拿回來。你(ni)們(men)公司創業(ye)初期最核(he)心(xin)的(de)(de)關(guan)(guan)鍵要(yao)(yao)(yao)素(su)(su)就(jiu)(jiu)是(shi)(shi)要(yao)(yao)(yao)有(you)(you)能人(ren)能把(ba)(ba)錢(qian)拿回來,能變現。這是(shi)(shi)一(yi)個(ge)創業(ye)型(xing)公司的(de)(de)核(he)心(xin)關(guan)(guan)鍵要(yao)(yao)(yao)素(su)(su),這是(shi)(shi)一(yi)個(ge)創業(ye)型(xing)公司的(de)(de)核(he)心(xin)關(guan)(guan)鍵點。我們(men)看到(dao)創業(ye)公司靠什(shen)么(me)(me)?靠營銷(xiao)業(ye)績。隨(sui)著(zhu)組織(zhi)規(gui)模有(you)(you)了(le)一(yi)定十個(ge)人(ren)20個(ge)人(ren),你(ni)的(de)(de)公司要(yao)(yao)(yao)開(kai)(kai)(kai)始(shi)(shi)(shi)有(you)(you)點規(gui)章制(zhi)度(du),要(yao)(yao)(yao)開(kai)(kai)(kai)始(shi)(shi)(shi)有(you)(you)什(shen)么(me)(me)要(yao)(yao)(yao)開(kai)(kai)(kai)始(shi)(shi)(shi)有(you)(you)了(le)一(yi)定的(de)(de)流程(cheng)和標準,要(yao)(yao)(yao)開(kai)(kai)(kai)始(shi)(shi)(shi)有(you)(you)了(le)一(yi)定的(de)(de)骨干(gan)員(yuan)工(gong),不能光靠老(lao)板或者股東的(de)(de)幾個(ge)人(ren),要(yao)(yao)(yao)多少(shao)員(yuan)工(gong)就(jiu)(jiu)把(ba)(ba)事情(qing)去(qu)做出(chu)(chu)結果出(chu)(chu)來,所以(yi)說創業(ye)初期的(de)(de)核(he)心(xin)關(guan)(guan)鍵要(yao)(yao)(yao)素(su)(su)是(shi)(shi)活(huo)著(zhu)。
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