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門店最大的失敗是店總經理沒有經營管理能力

 
講師:鄭競一 瀏覽次數:2281
 門店*的失敗就是店總經理沒有經營管理的能力。門店的定位、選址、裝修環境都沒有錯,一個門店到最后沒有業績,沒有利潤,就一個人出了問題,那就是店長或者總經理無能,店長或者總經理代表著什么呢?代表著一家門店的經營與管理,有可能你又是老板,又是總經理,老板是投資者、店長或總經理。城市門店的主要經營管理者,真

門(men)(men)(men)(men)店(dian)(dian)(dian)*的(de)失(shi)敗就是(shi)(shi)(shi)(shi)(shi)(shi)店(dian)(dian)(dian)總(zong)經(jing)(jing)(jing)理(li)(li)(li)(li)沒有經(jing)(jing)(jing)營(ying)管理(li)(li)(li)(li)的(de)能(neng)(neng)力。門(men)(men)(men)(men)店(dian)(dian)(dian)的(de)定(ding)位、選址、裝修(xiu)環境都(dou)沒有錯,一(yi)(yi)(yi)(yi)個(ge)(ge)門(men)(men)(men)(men)店(dian)(dian)(dian)到最(zui)后(hou)沒有業績(ji),沒有利潤,就一(yi)(yi)(yi)(yi)個(ge)(ge)人出了(le)問題,那就是(shi)(shi)(shi)(shi)(shi)(shi)店(dian)(dian)(dian)長(chang)(chang)或(huo)者(zhe)(zhe)總(zong)經(jing)(jing)(jing)理(li)(li)(li)(li)無能(neng)(neng),店(dian)(dian)(dian)長(chang)(chang)或(huo)者(zhe)(zhe)總(zong)經(jing)(jing)(jing)理(li)(li)(li)(li)代表著什么(me)(me)(me)呢?代表著一(yi)(yi)(yi)(yi)家門(men)(men)(men)(men)店(dian)(dian)(dian)的(de)經(jing)(jing)(jing)營(ying)與管理(li)(li)(li)(li),有可能(neng)(neng)你又是(shi)(shi)(shi)(shi)(shi)(shi)老(lao)板,又是(shi)(shi)(shi)(shi)(shi)(shi)總(zong)經(jing)(jing)(jing)理(li)(li)(li)(li),老(lao)板是(shi)(shi)(shi)(shi)(shi)(shi)投資者(zhe)(zhe)、店(dian)(dian)(dian)長(chang)(chang)或(huo)總(zong)經(jing)(jing)(jing)理(li)(li)(li)(li)。城市門(men)(men)(men)(men)店(dian)(dian)(dian)的(de)主要(yao)經(jing)(jing)(jing)營(ying)管理(li)(li)(li)(li)者(zhe)(zhe),真正的(de)問題是(shi)(shi)(shi)(shi)(shi)(shi)這個(ge)(ge)人無能(neng)(neng)所導致的(de)。所以一(yi)(yi)(yi)(yi)個(ge)(ge)門(men)(men)(men)(men)店(dian)(dian)(dian)最(zui)悲哀的(de)一(yi)(yi)(yi)(yi)件事情就是(shi)(shi)(shi)(shi)(shi)(shi)門(men)(men)(men)(men)店(dian)(dian)(dian)裝修(xiu)好(hao)了(le),門(men)(men)(men)(men)打開(kai)了(le)沒人,客(ke)戶開(kai)發是(shi)(shi)(shi)(shi)(shi)(shi)不是(shi)(shi)(shi)(shi)(shi)(shi)這個(ge)(ge)店(dian)(dian)(dian)長(chang)(chang)總(zong)經(jing)(jing)(jing)理(li)(li)(li)(li)最(zui)重要(yao)的(de)工作,需要(yao)具(ju)備的(de)能(neng)(neng)力就是(shi)(shi)(shi)(shi)(shi)(shi)開(kai)發客(ke)戶的(de)能(neng)(neng)力。店(dian)(dian)(dian)長(chang)(chang)、總(zong)經(jing)(jing)(jing)理(li)(li)(li)(li)沒有進行海陸空立(li)體(ti)化的(de)拓客(ke)。那么(me)(me)(me)互聯網的(de)客(ke)戶怎(zen)(zen)(zen)么(me)(me)(me)來(lai)拓客(ke),門(men)(men)(men)(men)面(mian)怎(zen)(zen)(zen)么(me)(me)(me)來(lai)顧(gu)(gu)客(ke),小區怎(zen)(zen)(zen)么(me)(me)(me)來(lai)顧(gu)(gu)客(ke),異業聯盟(meng)怎(zen)(zen)(zen)么(me)(me)(me)來(lai)顧(gu)(gu)客(ke),美團(tuan)抖音(yin)怎(zen)(zen)(zen)么(me)(me)(me)來(lai)顧(gu)(gu)客(ke),店(dian)(dian)(dian)總(zong)經(jing)(jing)(jing)理(li)(li)(li)(li)是(shi)(shi)(shi)(shi)(shi)(shi)不是(shi)(shi)(shi)(shi)(shi)(shi)要(yao)學習(xi)這個(ge)(ge)能(neng)(neng)力,而(er)且實實在在的(de)去做(zuo)細做(zuo)深。顧(gu)(gu)客(ke)來(lai)了(le),讓顧(gu)(gu)客(ke)拼團(tuan)怎(zen)(zen)(zen)么(me)(me)(me)做(zuo),轉介(jie)紹怎(zen)(zen)(zen)么(me)(me)(me)做(zuo),客(ke)戶管理(li)(li)(li)(li)又該(gai)怎(zen)(zen)(zen)么(me)(me)(me)做(zuo),店(dian)(dian)(dian)長(chang)(chang)是(shi)(shi)(shi)(shi)(shi)(shi)不是(shi)(shi)(shi)(shi)(shi)(shi)應該(gai)要(yao)一(yi)(yi)(yi)(yi)項一(yi)(yi)(yi)(yi)項的(de)把(ba)它掌(zhang)握。那么(me)(me)(me)這家門(men)(men)(men)(men)店(dian)(dian)(dian)自(zi)然(ran)就有機會做(zuo)好(hao)了(le)。

所以店(dian)長總(zong)(zong)經理(li)他(ta)(ta)不(bu)(bu)等于老板,老板等于什么(me)(me)呢(ni)?老板等于投(tou)資者(zhe),一(yi)(yi)個門店(dian)有(you)沒(mei)有(you)可能八個股東,但是經營管(guan)理(li)的(de)人可能總(zong)(zong)經理(li)只有(you)一(yi)(yi)個,所以一(yi)(yi)家(jia)門店(dian)生意不(bu)(bu)好,經營管(guan)理(li)不(bu)(bu)好,就是這(zhe)家(jia)店(dian)長,這(zhe)家(jia)門店(dian)的(de)總(zong)(zong)經理(li)不(bu)(bu)好,能力(li)不(bu)(bu)夠,真正門店(dian)經營不(bu)(bu)好,不(bu)(bu)是投(tou)資者(zhe)的(de)錯。那么(me)(me)投(tou)資者(zhe)有(you)沒(mei)有(you)錯呢(ni)?有(you),最錯的(de)就是選了一(yi)(yi)個無能的(de)店(dian)長和總(zong)(zong)經理(li),選了一(yi)(yi)個店(dian)長,沒(mei)有(you)把他(ta)(ta)培養出(chu)來。這(zhe)兩點才是投(tou)資者(zhe)*的(de)錯誤。



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