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中國企業培訓講師

戰略規劃如何進行定位

 
講師:曹玉兵 瀏覽次數:2326
 企業處于不同的發展階段,要做好自身的戰略規劃工作,從而促進企業在行業中可以穩定的發展。對于發展中戰略規劃的*,長城電工做了如下的工作:   一、調整發展思路,明晰發展定位   從2009年開始,公司根據自身發展基礎、條件和能力,結合甘肅工業強省戰略部署、國家宏觀經濟和行業發展趨勢,進行了&ldq

企(qi)業處于(yu)不同(tong)的(de)發(fa)(fa)展(zhan)階段,要做好自身的(de)戰略(lve)規(gui)劃工(gong)作(zuo),從而(er)促進企(qi)業在(zai)行業中可以(yi)穩定的(de)發(fa)(fa)展(zhan)。對(dui)于(yu)發(fa)(fa)展(zhan)中戰略(lve)規(gui)劃的(de)*,長城電工(gong)做了如(ru)下的(de)工(gong)作(zuo):

  一、調整發展思(si)路(lu),明晰發展定位

  從2009年(nian)開始,公(gong)(gong)司(si)根據自身(shen)發(fa)(fa)展(zhan)基礎、條件和(he)(he)(he)能(neng)(neng)(neng)力,結合甘(gan)肅工業(ye)(ye)強省(sheng)戰略部署、國家宏(hong)觀經(jing)濟和(he)(he)(he)行(xing)業(ye)(ye)發(fa)(fa)展(zhan)趨勢,進行(xing)了(le)“三個(ge)調(diao)(diao)整(zheng)(zheng)”(調(diao)(diao)整(zheng)(zheng)產(chan)(chan)業(ye)(ye)結構(gou)、調(diao)(diao)整(zheng)(zheng)產(chan)(chan)品結構(gou)、調(diao)(diao)整(zheng)(zheng)管(guan)(guan)理體(ti)制(zhi)),公(gong)(gong)司(si)實行(xing)集團(tuan)管(guan)(guan)控(kong)(kong),母公(gong)(gong)司(si)凝聚決策、資本(ben)運作、營銷(xiao)策劃(hua)、投(tou)資收益、人力資源配(pei)置(zhi)五(wu)大(da)職能(neng)(neng)(neng),子(zi)公(gong)(gong)司(si)成為(wei)生產(chan)(chan)經(jing)營和(he)(he)(he)利(li)潤中(zhong)心。建(jian)立(li)了(le)公(gong)(gong)司(si)規(gui)范管(guan)(guan)理、規(gui)范運作的(de)(de)(de)(de)長(chang)(chang)效機制(zhi)、保障機制(zhi)和(he)(he)(he)風險防范控(kong)(kong)制(zhi)機制(zhi),重(zhong)點建(jian)設(she)實施財務(wu)集中(zhong)核算(suan)、協(xie)同(tong)辦公(gong)(gong)和(he)(he)(he)人力資源系(xi)統信息系(xi)統,提高(gao)管(guan)(guan)控(kong)(kong)能(neng)(neng)(neng)力。確立(li)了(le)長(chang)(chang)城電(dian)工發(fa)(fa)展(zhan)指導思想、發(fa)(fa)展(zhan)定位(wei)、發(fa)(fa)展(zhan)戰略和(he)(he)(he)發(fa)(fa)展(zhan)目標。通過實行(xing)集團(tuan)管(guan)(guan)控(kong)(kong),長(chang)(chang)城電(dian)工確定了(le)“一主兩(liang)翼”的(de)(de)(de)(de)發(fa)(fa)展(zhan)戰略,即以(yi)電(dian)工電(dian)器(qi)類產(chan)(chan)品為(wei)主,果蔬汁(zhi)產(chan)(chan)業(ye)(ye)和(he)(he)(he)清潔能(neng)(neng)(neng)源產(chan)(chan)業(ye)(ye)協(xie)調(diao)(diao)發(fa)(fa)展(zhan)為(wei)兩(liang)翼的(de)(de)(de)(de)發(fa)(fa)展(zhan)戰略。全力以(yi)赴推進長(chang)(chang)城電(dian)工產(chan)(chan)業(ye)(ye)園建(jian)設(she),為(wei)長(chang)(chang)城電(dian)工穩步(bu)發(fa)(fa)展(zhan)構(gou)筑(zhu)堅實的(de)(de)(de)(de)發(fa)(fa)展(zhan)平臺(tai)。長(chang)(chang)城電(dian)工整(zheng)(zheng)體(ti)及主業(ye)(ye)發(fa)(fa)展(zhan)步(bu)入規(gui)范快車道。

  二、整合內部資源,優化資源配置

  曹玉兵介紹通(tong)過對所屬全(quan)資(zi)(zi)、控(kong)股(gu)、參股(gu)子(zi)(zi)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)班子(zi)(zi)重(zhong)新進行(xing)(xing)調整(zheng)(zheng)和委派領導班子(zi)(zi)整(zheng)(zheng)合(he),進行(xing)(xing)子(zi)(zi)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)整(zheng)(zheng)合(he)與(yu)改革改制,除8家(jia)全(quan)資(zi)(zi)子(zi)(zi)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)外,長城電工(gong)控(kong)股(gu)子(zi)(zi)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)由原來的(de)(de)(de)18家(jia)減(jian)(jian)少到(dao)3家(jia),參股(gu)子(zi)(zi)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)由原來的(de)(de)(de)8家(jia)減(jian)(jian)少到(dao)5家(jia),資(zi)(zi)源得到(dao)有效(xiao)集中。進行(xing)(xing)專(zhuan)業(ye)(ye)化分(fen)工(gong)整(zheng)(zheng)合(he)和內部(bu)經營資(zi)(zi)源的(de)(de)(de)整(zheng)(zheng)合(he),圍繞公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)產(chan)業(ye)(ye)定(ding)位、產(chan)品(pin)定(ding)位、發展目標,對子(zi)(zi)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)進行(xing)(xing)專(zhuan)業(ye)(ye)化分(fen)工(gong)整(zheng)(zheng)合(he),減(jian)(jian)少子(zi)(zi)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)產(chan)品(pin)及市(shi)場的(de)(de)(de)交叉,避免(mian)研發資(zi)(zi)金的(de)(de)(de)重(zhong)復投入、技改項(xiang)目的(de)(de)(de)重(zhong)復建(jian)設,發揮資(zi)(zi)源的(de)(de)(de)*效(xiao)應(ying),進一步理(li)順(shun)長城電工(gong)各子(zi)(zi)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)產(chan)品(pin)發展方向和產(chan)業(ye)(ye)發展方向,理(li)順(shun)長城電工(gong)資(zi)(zi)產(chan)管理(li)關系,提高產(chan)業(ye)(ye)經營效(xiao)率(lv)和運(yun)營質量,為長城電工(gong)整(zheng)(zheng)體發展起到(dao)了(le)重(zhong)要(yao)推動(dong)作用。輕裝(zhuang)上陣后,最近三年公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)主(zhu)營業(ye)(ye)務收入復合(he)增(zeng)長率(lv)達(da)20%以上,經營狀(zhuang)況持續改善(shan),領先(xian)于同行(xing)(xing)業(ye)(ye)上市(shi)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)平(ping)均水平(ping),為公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)業(ye)(ye)績的(de)(de)(de)騰(teng)飛奠(dian)定(ding)了(le)堅實(shi)的(de)(de)(de)內部(bu)基礎。

  三、實施產品調整,培(pei)育經濟增量

  曹玉兵介(jie)紹公(gong)司以市(shi)場(chang)需求(qiu)為(wei)導向(xiang),按(an)照“縱向(xiang)產(chan)(chan)業(ye)升級(ji)、橫向(xiang)延伸產(chan)(chan)業(ye)鏈”的思路,積極推動(dong)(dong)(dong)技(ji)(ji)術創(chuang)新,保市(shi)場(chang),調(diao)結(jie)構。通過全力推進(jin)智能(neng)化(hua)(hua)、輕量化(hua)(hua)、高(gao)可(ke)靠性、節能(neng)型開(kai)關電(dian)器產(chan)(chan)品(pin)(pin)的系列化(hua)(hua)和產(chan)(chan)業(ye)化(hua)(hua)進(jin)程,推動(dong)(dong)(dong)產(chan)(chan)品(pin)(pin)的升級(ji)換代;積極開(kai)發(fa)適應于高(gao)效清潔能(neng)源(風電(dian)、光伏、核(he)電(dian)等(deng)(deng))、鐵(tie)路等(deng)(deng)領域的個性化(hua)(hua)開(kai)關及控(kong)制電(dian)器和開(kai)發(fa)第四代智能(neng)化(hua)(hua)可(ke)通訊低(di)壓電(dian)器、特(te)種電(dian)源、大功率變頻器、電(dian)網濾波裝置等(deng)(deng)高(gao)科技(ji)(ji)產(chan)(chan)品(pin)(pin)。實現了公(gong)司電(dian)工(gong)(gong)(gong)產(chan)(chan)品(pin)(pin)由中(zhong)壓向(xiang)高(gao)壓研發(fa)制造的突破、交(jiao)流接觸器的全面技(ji)(ji)術升級(ji)、全數字智能(neng)化(hua)(hua)電(dian)氣(qi)傳(chuan)動(dong)(dong)(dong)自動(dong)(dong)(dong)化(hua)(hua)裝置形成自主(zhu)知識產(chan)(chan)權(quan)、新能(neng)源市(shi)場(chang)的成功導入,全面提升了公(gong)司在發(fa)、輸、配用電(dian)和控(kong)制系統領域的核(he)心競爭力。通過對主(zhu)導產(chan)(chan)品(pin)(pin)進(jin)行技(ji)(ji)術升級(ji)和更(geng)新換代,長城(cheng)電(dian)工(gong)(gong)(gong)的電(dian)工(gong)(gong)(gong)電(dian)器主(zhu)業(ye)將向(xiang)智能(neng)化(hua)(hua)、環保型、高(gao)可(ke)靠性方(fang)(fang)向(xiang)發(fa)展,產(chan)(chan)品(pin)(pin)結(jie)構調(diao)整步伐將加快,兼顧發(fa)展新興(xing)產(chan)(chan)業(ye)延伸產(chan)(chan)業(ye)鏈,為(wei)用戶提供全方(fang)(fang)位的電(dian)氣(qi)系統解決方(fang)(fang)案。



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