為了更好的(de)進行組(zu)織分(fen)析,我們給大家講一(yi)個(ge)工具,這個(ge)工具叫(jiao)什么呢?這個(ge)工具叫(jiao)關鍵(jian)價值鏈。關鍵(jian)價值鏈的(de)一(yi)個(ge)非常重要(yao)的(de)作用就是識別績效(xiao)達成(cheng)的(de)關鍵(jian)要(yao)素。為什么要(yao)用關鍵(jian)價值鏈做組(zu)織分(fen)析呢?就是你(ni)要(yao)了解你(ni)的(de)組(zu)織績效(xiao)到底(di)有(you)哪幾(ji)個(ge)關鍵(jian)要(yao)素構(gou)成(cheng)。
這(zhe)幾(ji)個(ge)(ge)關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)要(yao)素(su)(su)就直接影(ying)響(xiang)績效(xiao),它(ta)和績效(xiao)之(zhi)間(jian)是(shi)一種成(cheng)相(xiang)(xiang)關(guan)(guan)(guan)(guan)(guan)的(de)(de)(de)(de)正比關(guan)(guan)(guan)(guan)(guan)系(xi),它(ta)是(shi)一種成(cheng)比例的(de)(de)(de)(de)相(xiang)(xiang)關(guan)(guan)(guan)(guan)(guan)關(guan)(guan)(guan)(guan)(guan)系(xi)。好,比如(ru)說。關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)價值(zhi)(zhi)鏈(lian)(lian)(lian)是(shi)什(shen)么(me)呢?績效(xiao)指標(biao)的(de)(de)(de)(de)構(gou)成(cheng)要(yao)素(su)(su)給(gei)它(ta)整理(li)出(chu)(chu)來(lai),以(yi)(yi)便確定(ding)哪幾(ji)個(ge)(ge)方面(mian)存在(zai)著(zhu)績效(xiao)差(cha)距。價值(zhi)(zhi)鏈(lian)(lian)(lian)是(shi)把(ba)影(ying)響(xiang)因素(su)(su)中(zhong),也就是(shi)對指標(biao)的(de)(de)(de)(de)影(ying)響(xiang)因素(su)(su)中(zhong),對績效(xiao)目標(biao)的(de)(de)(de)(de)影(ying)響(xiang)因素(su)(su)中(zhong)和結果(guo)直接的(de)(de)(de)(de)線(xian)性影(ying)響(xiang)因素(su)(su)找出(chu)(chu)來(lai),從而(er)建(jian)立結果(guo)和影(ying)響(xiang)因素(su)(su)間(jian)的(de)(de)(de)(de)關(guan)(guan)(guan)(guan)(guan)系(xi)。各位(wei)啥意(yi)(yi)思呢?什(shen)么(me)叫(jiao)(jiao)關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)價值(zhi)(zhi)鏈(lian)(lian)(lian)呢?剛才我們這(zhe)個(ge)(ge)眼鏡(jing)店(dian)銷售額(e)等于(yu)什(shen)么(me)?來(lai)店(dian)面(mian)銷售額(e),等于(yu)注意(yi)(yi),這(zhe)就叫(jiao)(jiao)關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)要(yao)素(su)(su),進店(dian)人流成(cheng)一個(ge)(ge)成(cheng)交比乘以(yi)(yi)單(dan)次購買金額(e)乘一個(ge)(ge)重(zhong)復購買次數(shu),這(zhe)就是(shi)關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)要(yao)素(su)(su),這(zhe)就是(shi)結果(guo),結果(guo)和關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)因素(su)(su)之(zhi)間(jian)的(de)(de)(de)(de)相(xiang)(xiang)關(guan)(guan)(guan)(guan)(guan)關(guan)(guan)(guan)(guan)(guan)系(xi)給(gei)它(ta)列出(chu)(chu)來(lai)。這(zhe)就叫(jiao)(jiao)關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)價值(zhi)(zhi)鏈(lian)(lian)(lian),這(zhe)個(ge)(ge)關(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)價值(zhi)(zhi)鏈(lian)(lian)(lian)實際上清楚的(de)(de)(de)(de)了解,你的(de)(de)(de)(de)績效(xiao)目標(biao)到(dao)底是(shi)怎么(me)來(lai)的(de)(de)(de)(de)?
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